CA Technologies Simplifies Integration Between IceMobile Loyalty Platform & Leading Retailer Systems to Support Increased Sho...
September 28 2015 - 9:00AM
Business Wire
CA API Management Drives Digital Transformation
by Connecting Retailer Systems to Build Growth in the Application
Economy; Cuts Implementation Time by 42 Percent
CA Technologies (NASDAQ:CA) announced that IceMobile, the
leading global loyalty agency and division of Alliance Data, is
using CA API Management to integrate real-time transactional data
and customer relationship management (CRM) and point of sale (POS)
systems with the IceMobile Bright Loyalty Platform which delivers
instant, personalized mobile offers to the customer’s mobile
device. This integration puts the technical infrastructure in place
for IceMobile retail customers to connect with the Bright Loyalty
platform and put data analytics to use to increase shopper
engagement and customer loyalty.
“With CA API Management, we completely transformed how we
connect to our retailers. We eliminated the need to develop and
test custom software and have cut the implementation time from 14
weeks to eight weeks,” said Sander van Duijin, director of Sales at
IceMobile. “The CA API solutions make our end-to-end offering more
scalable which enables us to connect more costumers to our Bright
Loyalty Platform.”
IceMobile recognized it could improve its customers’ loyalty
programs, drive more meaningful consumer engagement and increase
share of wallet by connecting to the rich data siloed in the
retailer’s legacy IT systems. The challenge was to make the
connection with minimal effort and disruption on the customers’ IT
systems and staff; CA API Management was the answer. IceMobile
worked with CA’s local integration partner Enable-U to kick start
the first implementation of CA API Management on a retailer
site.
“APIs are the building blocks of digital transformation. For
IceMobile, our API management solutions helped them integrate
multiple customer data sources. This data consolidation enabled
IceMobile to build stronger, more meaningful multi-channel
engagement for its customers,” said Rahim Bhatia, senior vice
president, API Management, CA Technologies. “This positions
IceMobile and its customers for success in application
economy.”
About IceMobile
IceMobile’s mission is to add emotion to transactional loyalty,
which they uniquely focus on food retail. IceMobile stands out by
creating magic at the intersection of creativity and technology and
data. By combining data and digital to deliver personalized mobile
experiences, they boost revenue, increase customer loyalty and
reach new costumers for retailers worldwide. More information at
www.icemobile.com.
About CA Technologies
CA Technologies (NASDAQ: CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Copyright © 2015 CA, Inc. All Rights Reserved. All trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies. The content provided in this document
is for informational purposes only and does not form a warranty of
any kind. Actual results may vary depending on the size and
complexity of a user’s technical environment.
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version on businesswire.com: http://www.businesswire.com/news/home/20150928005117/en/
PressCA TechnologiesLeanne AgurkisMobile: (407)
620-2136Leanne.Agurkis@ca.com
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