TD Ameritrade Holding Corp. (AMTD) said it is transferring its stock listing to the New York Stock Exchange, in the latest round in a fierce competition between Nasdaq OMX Group Inc. (NDAQ) and Big Board owner NYSE Euronext (NYX) for high profile listings.

The New York Stock Exchange and Nasdaq compete fiercely over listings, and last year the intensity accelerated amid the wave of Internet IPOs from the likes of LinkedIn Corp. (LNKD) and Groupon Inc. (GRPN). The Wall Street Journal recently reported that Nasdaq scored the planned stock-market listing of social-media company Facebook Inc., giving Nasdaq one of the most-coveted deals among the new crop of Internet companies.

TD Ameritrade, which recently had a market capitalization of about $10.2 million, said it will make the switch from Nasdaq April 25. It will continue to trade under its current ticker symbol, AMTD.

Shares closed Tuesday at $18.61 and were inactive premarket. The stock is up 19% this year.

-By Tess Stynes, Dow Jones Newswires; 212-416-2481; Tess.Stynes@dowjones.com

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