- Potential transition of remaining company-owned sites to
branded wholesaler operating model is being assessed
- Approximately two-thirds of Esso-branded locations in
Canada already operate under the branded wholesaler
model
CALGARY, Jan. 28, 2015
/CNW/ - Imperial Oil Limited ("Imperial") is evaluating
the potential transition of its remaining company-owned Esso retail
sites to a branded wholesaler operating model. Growth opportunities
for the On the Run convenience store brand will also be
evaluated.
Under the branded wholesaler operating model, Imperial supplies
fuel to independent third parties who own and/or operate the sites
in alignment with Esso brand standards.
The majority of Imperial's 1700 Esso-branded retail fuel sites
in Canada operate under the
branded wholesaler model. The remaining 500 sites are
company-owned and will be part of this evaluation.
This evaluation will include a non-binding bid process, which
will begin in the coming weeks.
"Esso has a long, successful history as a leading retailer of
high-quality fuels," said Brad
Merkel, vice president of fuels and lubricants at
Imperial. "This evaluation will determine if strategic
investments, through new business partnerships, can fuel further
growth of the Esso brand in Canada."
Prospective buyers could include current or potential branded
wholesalers who are aligned with Imperial's intention to continue
to grow the Esso brand. Interested parties may contact the Imperial
retail evaluation team via e-mail at:
essoassetinquiries@esso.ca.
Regardless of the outcome of this evaluation, consumers will
still be able to purchase the same high-quality fuel and lubricant
products and can continue to expect the same superior buying
experience at Esso service stations.
SOURCE Imperial Oil Limited