Company Names Marc Allsop Head of EMEA and
Mick O'Brien Head of Australia and
New Zealand
NEW
YORK, May 7, 2024 /PRNewswire/ -- Rokt, the
leading ecommerce technology company using machine learning and AI
to make transactions more relevant to each shopper, today announced
that it has appointed Marc Allsop as
Head of EMEA and Mick O'Brien as Head of Australia and New
Zealand (ANZ). Allsop is a seasoned global commercial leader
with extensive experience across payments, loyalty, B2B and B2C
marketing. O'Brien has over 20 years of enterprise sales experience
in the Australian technology industry. The executives will focus on
business development in their respective markets and report
directly to Chief Revenue Officer Craig
Galvin.
"Marc and Mick are incredible leaders with strong histories of
building long-lasting client relationships and growing sales teams
that consistently exceed targets and outperform year after year,"
said Galvin. "We are excited to welcome them both to the team to
grow Rokt's presence in these critical global markets."
These new appointments follow a year of significant growth at
Rokt and are the latest in a series of C-suite hires the company
has made to enhance its leadership team. Over the past 12 months,
Rokt has appointed Doug Rozen as
Chief Marketing Officer, Craig
Galvin as Chief Revenue Officer and Srishti Gupta as Chief Product Officer.
Allsop brings extensive experience across technology and
marketing to his new position at Rokt along with a proven
track record of growing high-performing teams and delivering
transformational results. He previously served in global leadership
roles at American Express and Aimia as well as in early-stage
companies in the fintech and adtech spaces, where he drove
commercial growth through partnerships with leading UK banks and
retailers across multiple verticals. Most recently, Allsop served
as Chief Commercial Officer at Ecrebo, a retail customer engagement
solutions company.
O'Brien is a results-driven sales leader with more than 20 years
of experience in the Australian technology industry that he will
leverage as he cultivates long-lasting client relationships for
Rokt in the ANZ region. He most recently served as VP of Sales,
JAPAC, at EasySend, a no-code customer engagement platform for
finance and insurance companies. Prior to that, O'Brien was
Managing Director of JAPAC, for Datorama, a Salesforce company,
where he launched new markets and teams in Australia, Japan, and Singapore. He also spent 10 years with Sizmek
(formerly MediaMind), a global leader in advertising technology,
where he led sales and client success operations across the
North America and APAC
regions.
Rokt has recently expanded its EMEA client roster with the
addition of Deliveroo, ASOS, boohoo and Morrisons in the region.
The company also recently announced the expansion of its
New York headquarters, the
acquisition of AfterSell, a Shopify partner, and the expansion of
its partnership with Red Bull Racing to foster diversity in Formula
1 and support women in STEM fields across the globe.
About Rokt
Rokt is the global leader in ecommerce technology, enabling
companies to drive incremental value from every transaction by
unlocking relevant messages at the moment customers are most likely
to convert. Rokt's machine learning platform, built over the last
10 years, and scaled network power billions of global transactions
annually for the world's leading companies, including Live Nation,
AMC Theatres, PayPal, Uber, Hulu, Staples, Gopuff, Lands' End and
HelloFresh. Headquartered in New York
City, the company operates in 15 countries across
North America, Europe, and the Asia-Pacific region and has been recognized as
one of the fastest-growing private companies in the US by
Inc. for the last three years in a row. To learn more,
visit Rokt.com.
Media Contact:
Tarana Mehta, VP Marketing
tarana.mehta@rokt.com
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SOURCE ROKT Pte. Ltd.