CHICAGO, April 24,
2024 /PRNewswire/ -- Benchmark Automotive Data, the
leading automotive suite for actionable decision making across the
dealership, announced today the launch of Benchmark Data Suite,
their platform designed to easily track and manage important data
in one location for better decision making and profitability.
The software suite includes a user-friendly dashboard that
offers analysis and reporting across key dealership areas including
digital marketing, inventory retailing, lead handling, sales
performance, and finance performance. This provides a unified and
accurate view that empowers dealerships to optimize operations,
enhance customer experiences, and drive profitability.
"I've worked with auto dealerships for over 20 years and often
hear the main challenge they face is disparate data systems not
giving them the full picture of operations in order to succeed
across the board," said Dan
Trinidad, Founder of Benchmark Automotive. "This suite is a
way to solve those pain points and bring them an easy data-
management tool that helps them thrive and stay competitive in
their market."
The following dashboards are available within Benchmark's Data
Suite:
- The Marketing Dashboard displays the metrics that matter most
on one page including everything from a detailed breakdown of
leads, to cost per lead, to Google Analytics campaigns, enabling
marketers to spend only on the most impactful campaigns.
- The Inventory Dashboard displays key KPIs for used car and aged
inventory, enabling quick in-month adjustments to keep margins
in-tact.
- The Lead Handling Dashboard gives users access to all of the
lead KPIs in one centralized location in order to make quick and
informed decisions for increased conversion rates.
- The Sales Performance Dashboard easily measures key sales
metrics and goals and tracks the performance of your sales team, as
well as identifies areas for improvement.
- The Finance Dashboard gives access to a complete picture of
finance and insurance (F&I) performance, with all necessary key
performance indicators tracked to help identify opportunities for
growth and improvement.
"Adding Benchmark to Horne Auto Group has been a game changer.
The dashboard has streamlined our decision making by pulling
everything together into one spot so we can easily identify areas
for improvement and opportunities," said April Simmons, Corporate Internet and Marketing
Director at Horne Auto Group "At its core, Benchmark sets goals at
the individual level and then holds everyone accountable to do
their part."
For more information on Benchmark Automotive Data and their
comprehensive suite of executive dashboards, please visit
www.dashboardtm.com.
About Benchmark Automotive Data:
Benchmark Automotive Data provides a comprehensive suite of
software solutions designed to empower automotive dealerships. Our
platform includes a user-friendly executive dashboard that offers
real-time data analysis and reporting across multiple dealership
areas, including digital marketing, inventory retailing, lead
handling, sales performance, and finance performance. We also offer
consulting services to help dealerships leverage data-driven
insights for enhanced decision-making and profitability. Find out
more at www.benchmarktm.com
Media Contact:
Laurie
Halter
Charisma! Communications
503-816-2474
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SOURCE Benchmark Automotive Data