OTC: ILUS Appoints Marketing Director to Lead Ongoing Global Marketing and Communications Strategy
April 07 2021 - 6:01PM
InvestorsHub NewsWire
NEW YORK, NY -- April 07, 2021 -- InvestorsHub NewsWire
-- ILUS International Inc (OTC:
ILUS): ILUS is a M&A company focused on acquiring and
developing technology-based companies globally. ILUS has already
completed 2 acquisitions in the first quarter of 2021 and is on
track to complete and announce at least two more acquisitions in
the second quarter. With each acquisition rapidly increasing ILUS
International’s growth trajectory, the company is building a
Marketing Department that will integrate the acquired company
brands, communicate the vision and technological capability of each
company and also provide continued quality interaction with ILUS
Shareholders.
With extensive experience gained at leading building materials
and construction companies with manufacturing facilities in the USA
and established entities across the Gulf Region, ILUS has appointed
results orientated and driven marketing expert, Dejana Radonjic as
its new Marketing Director.
ILUS CEO, Nick Link, said, “Dejana’s successful track record in
branding and marketing of the products at her previous companies,
alongside the key role she has played in their growth, made her a
perfect fit for our Group. We are excited to announce that Dejana
has joined us and I have no doubt that she will be an immense asset
to our growing team.”
Dejana’s focus will be on the implementation of innovative
marketing and branding ideas to promote the products in line with
the vision of ILUS. She will also lead the public engagement
strategy for ILUS across a wide range of platforms where she is
aiming to highlight the market success of ILUS’ products. Dejana
will also be updating the look and feel of our existing
communication channels whilst creating new channels that will
maximize brand awareness for both customers and
shareholders.
Furthermore, Dejana will be in charge of building an outstanding
International Marketing Team which will be focusing on perfecting
every marketing detail, from brochures and packaging right through
to Social Media, driving ILUS to become the global leader in its
sector.
In order to up-list to NASDAQ, which is the company’s
medium-term goal, ILUS needs to strengthen its marketing
foundations, increase its Web presence, improve its exposure on
existing Social Media platforms and create channels on platforms
such as TikTok, Discord and many others in order to reach a wider
audience.
Within the company’s broader strategy, each brand and product
have a very specific and individualized marketing approach in order
to penetrate their specific vertical markets and gain traction in
their respective geographical regions.
ILUS Director, John-Paul Backwell, who brings nearly 25 years of
International Sales and Marketing experience to the ILUS Management
Team, said, “From a sales perspective, Dejana and her International
Marketing Team will no-doubt play a key role in delivering specific
marketing materials and tools which will assist the International
Sales Teams within the ILUS group to deliver on their sales quotas.
The disruptive technology owned and sold by the ILUS group of
companies is already present in 63 countries and it will continue
to be a priority for the Marketing Team to create and grow the
demand for ILUS’ products whilst supporting the regional
distributors with their marketing needs.”
As ILUS strengthens its Marketing Team, its International Sales
Team continues to be hard at work growing the Sales Pipeline,
conducting demonstrations and expanding its International
Distribution Network. In addition to the recently announced
appointment of the largest fire safety and vehicle distributors in
India and Saudi Arabia, the company has also recently appointed two
new distributors in the United Kingdom, one being a large maritime
and aviation agent and the other being a large agent for disaster
recovery equipment. Both new distributors will be focusing on the
sale of specific ILUS products into their existing customers.
With ever growing interest in ILUS’ E-Raptor Electric Utility
Vehicle, the company is now close to appointing distributors and
dealers across the UK and Europe. The demand for distribution
rights for this vehicle has been overwhelming and the Sales Team
has therefore been in a strong position to set and negotiate higher
sales targets with potential distributors and dealers, ensuring
that a strong and focused dealer network will be in place by the
end of the second quarter of 2021. The Certification process for
the E-Raptor EV in the USA will also begin in the second quarter
with discussions already underway with a potential USA distributor
for the vehicle. The ILUS Marketing Team is already well underway
with the updating of marketing materials to support the
distributors as they work with the sales team to engage customers
in their respective regions.
As the demand for ILUS products in India continues to increase,
the company has confirmed today that it will be opening a sales and
support office in India. Products such as FireBug’s BacPac and
MistMax as well as the E-Raptor EV, are gaining significant
traction in India, which notably has the third highest carbon
dioxide emissions in the world, is the world’s second most
populated country and fifth largest economy – all factors which are
driving the increased demand for ILUS’ products in the country. The
office in India is another exciting development on the ILUS
roadmap, adding to the recent announcement of the new facility to
be opened in Saudi Arabia.
From Monday, ILUS will be rolling out a product awareness
campaign for its shareholders, allowing them to familiarize
themselves with each product, its benefits, existing customers and
market potential. Further on into next week, the ILUS Sales Team
will provide an update on its routes to market internationally,
distributor progress, new customers and further exciting product
developments.
The ILUS Team continues to working tirelessly to deliver on its
strategy as quickly and efficiently as possible.
For further information on the companies please see their
communication channels
website: https://ilus-group.com
Twitter : OTC_ILUS
Investor Relations
Email: IR@ilus-group.com
Source: ILUS
Related Links
https://ilus-group.com
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