With its Largest SEMA Show Presence to Date,
Toyota Promises Adventure On or Off the Beaten Path
VEGAS, Oct. 31, 2023 /PRNewswire/ -- Toyota
returns to the Specialty Equipment Market Association (SEMA) Show
this fall with a new, multi-brand environment based on 2023's show
theme: Track or Trail, Your Thrill Awaits.
Representing Toyota's largest commitment to SEMA to date, the
display (Central Hall, Booth No. 22200 at the Las Vegas Convention Center) includes a
19-vehicle array showcasing several one-of-a-kind specialty builds,
Associated Accessories Program (AAP) accessorized vehicles, the
all-new Land Cruiser and the all-new Tacoma, as well as the new GR
Family of Special Edition vehicles and a variety of other
production cars. GR, TRD Pro, and Trailhunter fans will all be able
"'Track or Trail, Your Thrill Awaits' speaks to our unwavering
commitment to performance and adventure no matter where our
customers find it—on pavement or off-grid," stated Mike Tripp, group vice president, Toyota
Marketing. "Our constant goal is to be the first company customers
think about when seeking on-track performance or off-road
adventure," Tripp said.
This year's display impressively delineates several large brand
interest sections, each large enough to serve as its own standalone
show, including a four-car Toyota Gazoo Racing (GR) display
featuring three GR Special Editions and the GR Cup Series GR86 race
car. The TRD exhibit features a full-motion, simulator experience
with Toyota's new, patent-pending IsoDynamic Seat, complemented by
a five-vehicle showcase. At the center of the action, the spotlight
focuses on a new and expansive AAP Meeting Space, and a massive
overlanding presence, featuring several exciting concepts and
accessorized vehicles as well as a live demonstration of Toyota's
Wireless Trailer Camera System. The theme and layout are sure to
delight anyone with a passion for accessorizing their Toyota cars,
trucks, and SUVs.
"The SEMA Show offers an ideal platform for Toyota to unveil
products and strategies designed to deepen connections with
adventure-seekers and performance enthusiasts. Tripp stated, "We
want to demonstrate that Toyota is an exciting, innovative company
capable of taking our stock vehicles and building them out to do
Today, Toyota also announced the world debut of its TRD
Performance Package. Available early 2024 to current generation
Tundra buyers, this performance option package will allow
customers to boost the power and torque of their trucks with
factory upgrades that do not impact warranty.
"Every year at SEMA, we get a chance to tap into imagination to
produce some truly amazing vehicle concepts," Tripp commented.
"This year, we'll go from track to trail, tapping into the
excitement of our GR sports cars, the range of our TRD Pro trucks,
and now our new Trailhunter grade and all-new 2024 Tacoma. And
let's not forget the return of the legendary Land Cruiser to the
US. It's going to be a tour-de-force of styling and performance
this year, and we can't wait to show the SEMA crowd what the Toyota
team has cooked up!"
This year, Toyota is proud to present several special builds
designed to ignite consumer imagination, including:
A salute to Land Cruiser's roots, this
one-of -a- kind, "King of the Hammers" inspired concept began life
as a 1966 FJ45 pickup that Toyota transformed into a
rock-crawling beast, ready to conquer the toughest terrain in the
FJ Retro Cruiser
Rod Millen Group's 1967 FJ45 Land
Cruiser Wagon, dubbed The Retro Cruiser, is one of the coolest and
most famous Land Cruiser projects ever completed. Now almost 25
years young, Toyota has refreshed this legend and brought it to
Toyota's SEMA space for the first time, to inspire an entirely new
generation of Land Cruiser fanatics.
Tacoma X-Runner Concept
Inspired by the incredible
consumer enthusiasm around the launch of the new 2024 Tacoma,
Toyota's design and engineering teams showcase the potential of
what Toyota's TGNA-F product platform could become, by converting
this year's SEMA Mid-size Truck of the Year—a tough, rugged, and
lifted workhorse, into a slammed street machine worthy of the
The Blue Beetle Tacoma
From the big screen to the SEMA
stage, this build takes the award-winning Tacoma and — not unlike
Jaime Reyes in Blue Beetle —
goes from hero to superhero, featuring an exterior graphic wrap
courtesy of the Warner Bros. Pictures' design team, and
superpowered capabilities supplied by Toyota's Calty Design
Studio and Special Parts and Accessories Development (SPAD)
Display Vehicles and Demos:
Rooted in a passion for performance on-road,
on-track and off-road, Toyota's expanded AAP program allows Toyota
to offer an array of respected aftermarket accessory brand products
to Toyota customers. Located at the center of the Toyota display,
AAP accessories adorn many of Toyota's 2023 SEMA display vehicles.
See third party site(s) for warranty details.
GR 86, Trueno Special Edition
The limited GR86 TRUENO Edition is pure driver delight. For 2024,
the GR86 Trueno comes standard with a new Performance Package with
SACHS Dampers and Brembo Brakes and is available in both manual and
automatic transmission models. There will be 860 units produced for
the US market.
GR Supra, 45th Anniversary Edition
four decades the Toyota Supra has earned a reputation as an icon
among sports car enthusiasts. As an ode to the 1990's models, the
GR Supra 45th Anniversary edition brings a touch of
nostalgia and flair to the 2024 Supra lineup.
GR Corolla, Circuit Edition
The Toyota GR Corolla
keeps bringing the heat with the return of the Circuit Edition for
model year 2024.
GR Cup Series GR86
The GR86 Cup Car begins with the
same DNA as all GR86s — but it doesn't finish that way. The
professionals at Toyota Gazoo Racing North America upfit every GR86
from world class street and track performer to legitimate
race-ready competition car.
Tundra TRD Performance Package®
The TRD Performance
Package® is a Toyota Genuine Accessory performance
option guaranteed to thrill Tundra buyers. The installed kit
increases the i-FORCE MAX engine power output from 437 to 469
horsepower at 5,200 RPM and achieves peak torque 400 RPM sooner.
Tundra buyers will be able to choose the Tundra TRD Performance
Package spring 2024.
TRD Pro Time Attack - IsoDynamic Performance Seat
TRD Pro Time Attack is a video game-like experience that pairs the
new IsoDynamic Performance Seat with a six-degree-of-freedom
simulator and virtual off-road environment created in-house by
Toyota R&D and software company Toyota Connected North America
Wireless Trailer Camera on the 2024 Sequoia Platinum i-FORCE
Available on Tundra and Sequoia, Toyota's Wireless Trailer Camera
System provides significantly increased, live video feed
visibility. This is a must-see demonstration.
2024 Toyota Tacoma SR5
After nearly two decades as the
champion of the mid-size pickup truck market, the Toyota Tacoma is
ready for its next chapter. Purpose built from the inside out. See
it outfitted with a complement of AAP components.
Developed from the ground up for
those seeking extended adventures, Tacoma Trailhunter builds upon
Toyota's legendary off-road and overlanding credibility with
purpose-built engineering and robust components that can be added
to suit the needs of adventurers everywhere.
Tacoma TRD Pro
Leave limits in the dust. This highly
capable TRD Pro Series Tacoma brings everything you need to conquer
adventure on or off-road. See the vehicle that comes standard with
the incredible Iso-Dynamic Performance seat.
Tacoma TRD Off-Road
For those who get their thrills
off -road and on-trail, this TRD Off-Road combines comfort while
emphasizing thrilling capability in the dirt, mud and sand.
See it outfitted with a complement of AAP components.
Land Cruiser 1958
Legends never die. Built on the
TNGA-F global truck platform, the new Land Cruiser is designed,
engineered, and tested to survive in the harshest of environments.
Land Cruiser 1958 strikes a perfect balance between functionality
and classic style.
Land Cruiser First Edition
First Edition grade is
limited to 5,000 units for North
America and comes equipped with round heritage LED
headlamps, roof rack, rock rails, and exclusive interior design
that is available with leather-trimmed seats.
2024 Toyota Grand Highlander Hybrid MAX Platinum
two hybrid powertrain options, Grand Highlander Hybrid is ready to
give the drive that best fits any lifestyle. See it outfitted with
a complement of AAP components.
2023 Toyota 4Runner 4x4 TRD Off-Road
Delivering consistent performance when the going
gets rough, TRD Off-Road's Crawl Control (CRAWL) * helps steady the
course. And TRD Off-Road's Multi-Terrain Select (MTS) and part-time
selectable 4WD help you take on rock, dirt and mud—without losing
your grip. See it outfitted with a complement of AAP
Toyota's featured vehicles, build concepts and a variety of
production cars, SUVs, and trucks are on display at the
Las Vegas Convention Center Oct.
31–Nov. 3, 2023.
Vehicles shown are special project prototype vehicles,
modified with parts and/or accessories not available from Toyota
that may void the vehicle's warranty, may negatively impact vehicle
performance and safety, and may not be street legal.
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
more than 33 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, Toyota
currently offers 26 electrified options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed
$110 million to create innovative
educational programs within, and in partnership with, historically
underserved and diverse communities near the company's 14 U.S.
For more information about Toyota, visit
Adam Lovelady, Toyota Product
Note to Editors: Photos, b-roll and additional specifications
can be found on ToyotaNewsroom.com.
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SOURCE Toyota Motor North America