CHICAGO, Sept. 15, 2021 /PRNewswire/ -- Rise Interactive,
one of the top performance marketing agencies in the world and a
wholly-owned subsidiary of Quad, an integrated marketing solutions
provider featuring a singular integrated marketing platform,
announced today its plans to expand its proprietary media
automation technology, Connex®, to support marketplaces
and retail media networks including Walmart, Instacart, The Home
Depot, eBay, Target, and others.
"The retail media landscape has exploded in the past 12 months,"
says Larry Fisher, CEO of Rise
Interactive. "The ability to access and leverage audience and
product data directly from retailers presents a huge opportunity
for brand marketers to better understand and reach their customers.
The volume of marketplaces also creates challenges for brands to
measure which platforms and ad dollars are driving the most
incremental growth for their business. Technology solutions like
Pacvue are helping brands connect the dots of performance within
the retail media ecosystem by unifying marketplaces data with
recommended actions; now with that data in Connex, marketers can
tap into a full cross-channel view of product or category-level
insights across search, social, programmatic, and retail
media."
Amazon Advertising data has been integrated into Rise's Connex
technology for several years and has enabled Rise to help clients
develop and execute strategies that maximize results across Google,
Facebook, Amazon, and other channels at the product, category, and
audience levels.
"The best way to avoid siloes is to never create them in the
first place," says Brent Laufenberg,
Chief Technology Officer at Rise. "We hear from marketers the
double-edged sword of today's fragmented marketing ecosystem. More
channels means more options to creatively connect with customers,
but also more data sets and more noise. We intentionally built
Connex to normalize, integrate, and analyze data from both existing
and yet-to-be-developed advertising platforms—at scale and in real
time—to find and act on performance opportunities for our clients
as they arise within and across channels. As the advertising world
continues to expand, so will Connex."
"When Rise approached us about integrating Pacvue data into
Connex, we saw this as a great opportunity to help tomorrow's
marketer stay at the forefront of retail media," says Melissa Burdick, President of Pacvue. "Rise is a
partner who has both the vision and the executional chops to help
marketers get better results from their advertising efforts through
integrated and real-time insights. Combined with Pacvue's
intelligent actions to grow share of voice, improve efficiency, and
increase sales, the possibilities for marketers with this
integration are exciting."
"The pace of change in the marketing world is accelerating, and
the most successful future marketers will be those that are acting
on the most comprehensive and up-to-date data possible," says
Fisher. "Real-time advertising across channels is our north star
and we will continue innovating our agency's strategies and
technology to get there."
About Rise
Rise Interactive is a full-service digital marketing agency,
driving better business outcomes for enterprise brands with a
proven approach to cross-channel media management and customer
experience. Rise is the only performance marketing agency
powered by Connex®, a cross-channel media optimization platform
that enables the agency's analytical marketers to invest each
dollar where it will drive the greatest return. Rise combines media
expertise with an award-winning customer experience practice to
drive, engage, and convert customers better than its clients'
competition. Rise is part of Quad's integrated marketing offering
and is fueled by the most data-driven marketing minds around the
globe, helping leading brands such as ULTA Beauty, Stanley Steemer, Quill, and others make smarter
marketing investments and create more relevant experiences for
their customers. For more information,
visit riseinteractive.com or follow the company on Twitter
@riseinteractive.
About Quad
Quad/Graphics, Inc. (NYSE: QUAD) ("Quad" or the "Company") is a
worldwide marketing solutions partner that leverages its 50-year
heritage of platform excellence, innovation, strong culture and
social purpose to create a better way for its clients, employees
and communities. The Company's integrated marketing platform helps
brands and marketers reduce complexity, increase efficiency and
enhance marketing spend effectiveness. Quad provides its clients
with unmatched scale for client on-site services and expanded
subject expertise in marketing strategy, creative solutions, media
deployment (which includes a strong foundation in print) and
marketing management services. With a client-centric approach that
drives the Company to continuously evolve its offering, combined
with leading-edge technology and single-source simplicity, the
Company has the resources and knowledge to help a wide variety of
clients in multiple vertical industries, including retail,
publishing, consumer technology, consumer packaged goods, financial
services, insurance, healthcare and direct-to-consumer. Quad has
multiple locations throughout North
America, South America and
Europe, and strategic partnerships
in Asia and other parts of the
world. For additional information visit www.Quad.com.
Contact: Natalie Scherer,
natalie.scherer@riseinteractive.com
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SOURCE Rise Interactive