Procter & Gamble Household Cleaning Brands Such as Fairy, Flash & Viakal Announce Plans to Make 300 Million Bottles out of Re...
October 24 2019 - 5:18AM
Business Wire
- This reduces the amount of virgin plastic used by 9,000 tonnes
per year, starting in 2020
- This commitment impacts all European production and drives
forward P&G’s goal to increase the use of recycled content
across all its business lines by 50 percent by 2030
- P&G’s effort goes beyond the bottle by providing performing
products that deliver one of the most sustainable way to clean the
house
Today, The Procter & Gamble Company has announced it will
more than double the amount of recycled plastic in its packaging
for household cleaning brands in Europe by early 2020. P&G
brands Fairy, Flash and Viakal will increase the use of recycled
plastic to 9,000 tonnes of post-consumer resin and post-industrial
resin1 replacing virgin plastic in the supply chain. This is equal
to the amount of waste generated by 6.5 million Europeans per
day2.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191024005074/en/
Courtesy: P&G
In total, 300 million bottles across P&G’s European
household cleaning brands will be converted annually to either 100%
recycled or partially-recycled plastic. Additionally, all surface
cleaning wipes will be made of 100% recycled fibre.
This is a key milestone in helping to reach P&G’s Ambition
2030 commitment of reducing the amount of virgin plastic in all
packaging by 50% by 2030.
“We are proud of this significant milestone across our cleaning
products as we know with our immense scale we can create a positive
impact,” notes Elvan Onal, P&G Vice President for Home Care
products in Europe. “Our work in minimizing our footprint goes
beyond just the bottle – through our Life Cycle Assessment (LCA),
we look holistically at our impact from product design to transit
to consumer use, all the way through to end of life to ensure we
are responsible stewards of our resources from beginning to
end.”
It was identified through LCA findings that the biggest
footprint reduction opportunity for home care cleaning products is
during the consumer in-use phase, when high amounts of water may be
used at home, and often at high temperatures.
Therefore, P&G household cleaning product formulas have been
optimized to work at low temperatures. In fact, UK consumers wash
dishes on average at 47C: by using Fairy at lower temperatures,
consumers can cut their carbon footprint by up to 50%. Similarly,
90% of UK consumers wash their floor with warm or hot water: Flash
is designed to deliver brilliant cleaning at low temperatures,
allowing consumers to save on energy.
“Based on our LCA, there is tremendous opportunity for us to
build in sustainability through our product performance, saving
consumers on energy and water.” continues Elvan, “We want to
delight our consumers instead of making consumers choose between an
environmentally friendly product and one which has the performance
they need and love. We welcome this challenge because we know if we
make smarter products that work more efficiently, consumers can
minimize compensating behaviors and in turn, lower their
footprint.”
To access images and other multimedia content, please visit
here.
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About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1 PCR = Post consumer resin; PIR = Post industrial resin
2 Source:
https://ec.europa.eu/eurostat/statistics-explained/index.php/Waste_statistics
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For further information or to arrange an interview, please
contact: Katie Michel +44 (0) 203 755 6404
katie.michel@ketchum.com
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