Offerpad Solves Literally (Almost) Everything in New Creative Campaign
September 15 2022 - 8:00AM
Business Wire
From junk drawers to adult children who won’t
leave the nest, company’s new ads tout solutions for nearly every
real-life real estate need
Offerpad (NYSE: OPAD) today unveiled its new marketing campaign,
“Literally (Almost) Everything,” highlighting the company’s
expanded services that help make “real estat-ing” easier for
everyone.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220915005225/en/
The new creative approach spotlights Offerpad’s distinct and
lighthearted brand personality that sets it apart from competitors
in the often staid and predictable real estate category. In four
new humorous :30 TV spots, Offerpad handles unique customer
challenges that pop up when trying to buy or sell a home, like
tackling the infamous home junk drawer and having the awkward
conversation to encourage your middle-aged son to leave the nest.
We’ve all been there! The campaign also highlights Offerpad’s
bundle service. Eligible customers who buy, sell and get a mortgage
with Offerpad Home Loans can save thousands.*
“We built the Offerpad brand to stand out in the ‘sea of
sameness’ of this industry,” said Joe Grusman, Offerpad’s Chief
Marketing Officer. “From our vibrant orange logo to
industry-leading services, our marketing campaign reflects how we
take our customers’ needs and business seriously, but not
ourselves. It speaks to the desire everyone has to make life
simpler while staying true to the humor, lightness and human touch
of the Offerpad brand.”
This campaign reflects the company’s deep-rooted experience in
the industry and firsthand knowledge of just how complicated and
stressful real estate can be. With a dynamic and ever-changing
housing market, Offerpad has the experts and services ready to help
customers with all their real estate needs with smart technology
and local teams in each community they serve. From cash sales and
listing services to home loans and bundling options, Offerpad can
now do literally (almost) everything to make “real estat-ing”
easier with a one-stop solution for all things home.
Barrett SF concepted Offerpad’s new spots, which were directed
by Dave Haroldsen, Offerpad’s Head of Brand, and filmed by EPIC
LIGHT STUDIOS. The spots are scheduled to begin airing in each of
Offerpad’s 28 active markets across the U.S. in early September.
The new creative will also include a digital ad campaign
highlighting the company's home buying, selling and financing
solutions. You can watch the new ads on Offerpad’s YouTube
channel.
*Not available in all states. Real estate brokerage and mortgage
services provided by licensed affiliates. Terms and conditions
apply. Visit www.offerpad.com for more details.
About Offerpad
Offerpad’s mission is to deliver the best home buying and
selling experience so you can spend less time ‘real estat-ing’ and
more time living. From cash offers and flexible listing options to
mortgage and buyer services, Offerpad has been helping homeowners
since 2015. Pairing proprietary technology with local expertise in
residential real estate, Offerpad puts you in control of the
process and helps you find the right solution to fit your
needs.
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version on businesswire.com: https://www.businesswire.com/news/home/20220915005225/en/
Laura Collins Press@offerpad.com
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