NEW YORK, Nov. 10, 2020 /PRNewswire/ -- DDB Worldwide today
announced two exciting promotions, continuing the momentum of
leadership changes. Alex Hesz has
been promoted to Global Chief Strategy Officer and Roisin "Ro"
Rooney has been promoted to Global Chief People Officer.
Both join from within the network into newly created roles. Hesz
most recently led strategy for the DDB's Europe, Middle
East & Africa and was
head of strategy for the highly awarded adam&eve agency. Rooney
held the position of regional Chief People Officer, also for the
EMEA region.
"I am thrilled to elevate our current leaders from within the
network into these roles," said Worldwide CEO Marty O'Halloran. "Things are changing rapidly,
and we're moving at pace to stay ahead. Alex brings an incredible
track record from adam&eveDDB, an agency known for its
legendary work and clients. Ro's experience in EMEA with growing
the network, fostering our talent, and creating culture will ensure
we are helping our people through this challenging time and into
the future."
Prior to his role across EMEA, Hesz was the Group Chief Strategy
Officer at adam&eveDDB. He will continue to serve as
adam&eveDDB's Group CSO for operations in both New York and London. In his global role, Hesz will oversee
the entirety of DDB's global offerings and has work to harness the
collective power of the global network.
Rooney will lead recruitment, retention, leadership development
and training and initiatives to ensure DDB talent is continuously
advancing to stay ahead of client needs. She will nurture and bring
to life an exceptional company culture that is embodied by the
values, beliefs and behaviors of the DDB name. By building strong
relationships across geographies and cultures, Rooney will deliver
solutions and results to create meaningful change throughout the
network.
Hesz has led strategic offerings across multiple offices and
handles accounts such as Lloyds Banking Group, BlackRock,
Booking.com, Virgin Media, Beam Suntory, Mars and Unilever. He has
written for the Guardian, Marketing, Marketing Week, City AM, The
Evening Standard, Campaign, AdAge and The Drum on subjects spanning
digital marketing to moral hazard to corporate responsibility, on
the last of which he co-wrote a book (Guilt Trip, 2009). He is a
trustee of Versus Arthritis (formerly Arthritis Research UK), one
of the UK's largest medical charities.
A founding member of DDB University, now known as the People
Performance Group, Rooney brings a strong background in learning
solutions to accompany her fluency in DDB's people and culture. She
previously sat as chairperson of the International Agencies'
Council of EACA, the European Association of Communication Agencies
from 2016 to 2019. She was also a member of Omnicom Group's EDU
Advisory Board, a team of practitioners charged with creating best
in class global training and development solutions for the 1,200
companies and 65,000 employees of Omnicom Group.
ABOUT DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and
most influential advertising and marketing networks. DDB has been
named Agency of the Year numerous times by the Cannes
International Festival of Creativity and the industry's leading
advertising publications and awards shows. The Gunn
Report has listed DDB as one of the Top 3 Global Networks for
12 of the last 15 years. The agency's clients include Volkswagen,
McDonald's, Unilever, Mars, Johnson & Johnson, and the U.S.
Army, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and
consists of more than 200 offices in over 90 countries with its
flagship office in New York,
NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE – OMC) is a leading global marketing
and corporate communications company. Omnicom's branded networks
and numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
Media contact:
Name: Rahel Rasu
E-mail: Rahel@ddb.com
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SOURCE DDB Worldwide