NEEDHAM, Mass., Oct. 7, 2020 /PRNewswire/
-- Tripadvisor ®, the world's largest travel
platform, today launched Menu Connect, an online listings
management solution that enables restaurants to easily publish,
update and manage their menu and business information across an
expansive network of sites. Menu Connect utilizes SinglePlatform's
industry-leading technology that was acquired by Tripadvisor in
December 2019. Today's launch expands
the U.S. and Canada-based solution
to restaurants all around the world1.
Why Menu Management Matters
For restaurants, the
accuracy of information online, particularly menu information, is
crucial to attracting new diners. A recent study showed that 80% of
consumers lose trust in local businesses if they see incorrect or
inconsistent information posted online2. However,
updating menus all over the internet takes time that busy
restaurateurs don't have, especially now as they implement creative
health and cleanliness measures to safely welcome back guests.
Menu Connect takes one important task off their plate:
syndicating the information diners search for about a restaurant -
including its location, hours, photos AND menus - across the
internet to many popular restaurant discovery sites and apps,
including Tripadvisor, Google, Yelp and more. Restaurateurs can use
Menu Connect to view, add or change their menu, see a list of
websites where their menu has been published, and even update the
menu information displayed on their restaurant's own website, all
from one platform.
Restaurant search traffic on Tripadvisor has been gradually on
the rise in the U.S. since early July. As diners increasingly
research and visit eateries, it's critical for restaurants to
ensure their information is up to date everywhere online so that
they don't miss out on vital returning customers.
"With the abundance of day-to-day responsibilities restaurant
owners face, marketing and updating business information online is
the last thing on owners' minds, yet it is often the deciding
factor for diners looking for somewhere to eat," said
Martin Verdon-Roe, general manager
of hospitality solutions at Tripadvisor. "Menu Connect is a
simple solution to make restaurateurs' life easier, so that they
can spend less time behind the computer and more time serving their
guests a fantastic dining experience."
Once a restaurant sets up Menu Connect, they also gain access to
unique insights such as the total volume of menu views across all
websites where their menu is featured, including a breakdown of new
and returning customers in the past 30 days.
There are currently over 27,000 restaurants using this solution.
To start utilizing Menu Connect, restaurateurs need only confirm
their listing details and upload their menu to Tripadvisor. Then,
they can choose either a monthly or annual payment plan. Interested
restaurants can visit here to get started:
https://www.tripadvisor.com/ForRestaurants/ta_menuconnect.
Menu Connect comes on the heels of another offering aimed at
helping restaurants safely welcome guests and save money:
Contactless Menus. This free product allows restaurants to create a
menu QR code on Tripadvisor to download and place throughout their
restaurant, minimizing the staff and guest contact found with
standard reusable menus. This is an easy way for restaurateurs to
demonstrate how they are prioritizing diner safety, while saving
time and money associated with cleaning or reprinting menus.
Notes to Editor
- Menu Connect is available in the US, UK, Australia, Canada, India, New
Zealand, Singapore,
France, Belgium, Italy, Spain,
Mexico, Colombia, Argentina, Chile, Peru
and Costa Rica in English,
Italian, Spanish and French.
- According to BrightLocal Local Citations Trust Report 2018
About Tripadvisor
Tripadvisor, the world's largest
travel platform*, helps 463 million travelers each month** make
every trip their best trip. Travelers across the globe use the
Tripadvisor site and app to browse more than 867 million reviews
and opinions of 8.7 million accommodations, restaurants,
experiences, airlines and cruises. Whether planning or on a trip,
travelers turn to Tripadvisor to compare low prices on hotels,
flights and cruises, book popular tours and attractions, as well as
reserve tables at great restaurants. Tripadvisor, the ultimate
travel companion, is available in 49 markets and 28 languages.
The subsidiaries and affiliates of Tripadvisor, Inc.
(NASDAQ:TRIP) own and operate a portfolio of websites and
businesses, including the following travel media brands:
www.bokun.io, www.cruisecritic.com, www.flipkey.com,
www.thefork.com (including www.lafourchette.com, www.eltenedor.com,
www.bookatable.co.uk, and www.delinski.com), www.helloreco.com,
www.holidaylettings.co.uk, www.housetrip.com,
www.jetsetter.com, www.niumba.com, www.seatguru.com,
www.singleplatform.com, www.vacationhomerentals.com and
www.viator.com.
* Source: Jumpshot for Tripadvisor Sites, worldwide,
November 2019
** Source: Tripadvisor internal log files, average monthly unique
visitors, Q3 2019
TRIP-G
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SOURCE Tripadvisor