BEIJING, May 19, 2020 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), the innovative
market-leading online entertainment service in China, announced recently that two acclaimed
films, the Golden Goblet Award-winning Spring Tide, and the
Academy Award-winning Marriage Story, have beeen made
available on the iQIYI platform through its "early-access
transactional on-demand" mode on May
17 and 20 respectively. iQIYI users across China can view the two films via the iQIYI app
before their formal theatrical release in China and iQIYI VIPs can purchase the
early-access option at a discount.
Marriage Story received six Academy Award
nominations this year, winning the Academy Award for Best
Supporting Actress. The film was selected as the opening film for
the 10th Beijing
International Film Festival ("BJIFF") Spring Online Screenings, for
which its 3,000 tickets sold out in just seconds after release.
Marriage Story, starring Scarlett
Johansson, reveals the beauty of marriage and the darkly
transformative nature of divorce.
On the other hand, Spring Tide, whose characters are
played by a well-chosen cast headlining Hao Lei and Elaine Jin Yan-ling, examines the
mother-daughter relationship through three generations of women who
also represent different eras of Chinese history. The film had a
limited screening on May 3 at the
BJIFF Spring Online Screenings, and reached the Top 3 on one of
China's most active and
influential film review website - Douban's Hottest Movie Chart on
the same day, sparking widespread discussion on social media
regarding the topics of family tension and intergenerational
struggles.
The addition of Marriage Story and Spring Tide
expands iQIYI's offering of 'early-access' films, which now include
art films and overseas award-winning titles, action, comedy,
inspirational and family movies, and helps meet the diverse needs
of users.
Built on its long-standing close partnership with film studios
and entertainment companies across the world, iQIYI spearheaded its
innovative "early-access transactional on-demand" mode, which
allows users to view latest releases online at a moderate price,
while also enabling film producers to obtain greater revenue by
establishing more distribution channels. This mode has helped films
from a wider range of genres receive greater attention and allowed
platforms to attract more audiences by providing a more diverse
offering of films. Serving as a healthy development model for the
film sector, this mode has been well received by iQIYI's domestic
and overseas partners.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.