NEW YORK, June 15, 2020 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted
and impactful advertising, announced the appointment
of Sherry Smith as
Managing Director of Retail Media of the Americas region. In this
role, Smith will lead and oversee daily operations and strategy for
Criteo's Retail Media commercial team.
Previously, Smith served as the Chief Executive Officer of Triad
Retail Media, GroupM's retail media specialist company. She has
over 20 years of experience in the digital marketing space, having
helped retailers unlock new revenue streams and mature into
multi-million-dollar media publishers through data-powered,
holistic strategies with their brand partners.
In addition, Smith brings strong leadership and transformative
skills to the Criteo Retail Media team. During her time as CEO of
Triad, she executed a complete rebrand of the company,
delivered year-over-year increase in profitability and launched the
brand's first-ever proprietary planning tool.
"Retail Media is having its moment as shoppers turn to
e-commerce now more than ever," said Smith. "I'm excited to join
the Criteo team who is leading the charge in this space, and to
continue to help retailers and brands during this critical
time."
"Sherry has an impressive track record of leading notable retail
and consumer packaged goods clients to exceptional results,"
said Geoffroy Martin, EVP and General Manager, Growth
Portfolio at Criteo. "She brings a wealth of experience in
developing global initiatives on behalf of the world's largest
retailers and brands. We're excited to have her on the Criteo
Retail Media team."
The news follows the launch of the Criteo Retail Media Platform
in May. The first-to-market, self-serve platform allows for the
transparent placement of brand-sponsored advertising on retailer
e-commerce sites and apps, an increasingly important tool as
shopping shifts online and brands look to tie media spend to sales
outcomes.
Smith's appointment is a part of Criteo's continued growth of
their Retail Media business and larger company-wide initiative of
product diversification. She will be based in Los Angeles and report to Martin.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company
powering the world's marketers with trusted and impactful
advertising. 2,700 Criteo team members partner with over 20,000
customers and thousands of publishers around the globe to deliver
effective advertising across all channels, by applying advanced
machine learning to unparalleled data sets. Criteo empowers
companies of all sizes with the technology they need to better know
and serve their customers. For more information, please
visit www.criteo.com.
Contact: Jessica Meyers,
Director, PR, Americas, J.meyers@criteo.com
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SOURCE Criteo