CHICAGO, Oct. 5, 2021 /PRNewswire/ -- Rise
Interactive, one of the top performance marketing agencies in the
world and a wholly-owned subsidiary of Quad, an integrated
marketing solutions partner featuring a singular integrated
marketing platform, announced it is now Invoca-certified after
completing the Invoca Academy training program for agencies.
Rise employees across client delivery teams garnered
certifications as Scholars in the program, translating this into
Conversation Intelligence expertise for dozens of Rise clients
leveraging the Invoca platform.
"For many industries, such as healthcare, financial services,
and home and hospitality services, advancing conversation
intelligence technology has a significant impact on the bottom
line," says Natalie Scherer, Senior
Vice President of Marketing at Rise. "We are committed to bringing
that change to clients through the certification of our teams as
Invoca Scholars."
At the Invoca Summit in October
2020, Rise was named Partner Collaborator of the Year,
recognizing the agency's advanced usage of conversation
intelligence, co-innovation in its partnerships, and exceptional
results for clients.
"It comes as no surprise to me that the Rise team would
spearhead this program for other U.S.-based agencies," says
Jennifer Lovette, SVP of Customer
Success at Invoca. "Since the beginning of our partnership, they've
shown a relentless hunger for getting clients to the forefront of
their industries. It has never been enough for them to just
aggregate or analyze performance—they're always asking how
technology can bring that insight to action. Invoca shares
that vision and is proud to partner with Rise on this inaugural
initiative."
"Rise is uniquely equipped to solve the challenges of marketers
with complex routes to conversion," says Larry Fisher, CEO of Rise Interactive. "Our
highly analytical teams are emboldened by partners like Invoca who
bring our tech-enabled approach to life faster. We're thrilled to
help them launch Invoca Academy."
More information about the program can be found at
https://www.invoca.com/academy.
About Rise
Rise Interactive is a full-service digital
marketing agency, driving better business outcomes for enterprise
brands with a proven approach to cross-channel media management and
customer experience. Rise is the only performance marketing
agency powered by Connex®, a cross-channel media optimization
platform that enables the agency's analytical marketers to invest
each dollar where it will drive the greatest return. Rise combines
media expertise with an award-winning customer experience practice
to drive, engage, and convert customers better than its clients'
competition. Rise is part of Quad's integrated marketing offering
and is fueled by the most data-driven marketing minds around the
globe, helping leading brands such as ULTA Beauty, Stanley Steemer, Quill, and others make smarter
marketing investments and create more relevant experiences for
their customers. For more information,
visit riseinteractive.com or follow the company on Twitter
@riseinteractive.
About Quad
Quad/Graphics, Inc. (NYSE: QUAD) is a
worldwide marketing solutions partner that leverages its 50-year
heritage of platform excellence, innovation, strong culture and
social purpose to create a better way for its clients, employees
and communities. The Company's integrated marketing platform helps
brands and marketers reduce complexity, increase efficiency and
enhance marketing spend effectiveness. Quad provides its clients
with unmatched scale for client on-site services and expanded
subject expertise in marketing strategy, creative solutions, media
deployment (which includes a strong foundation in print) and
marketing management services. With a client-centric approach that
drives the Company to continuously evolve its offering, combined
with leading-edge technology and single-source simplicity, the
Company has the resources and knowledge to help a wide variety of
clients in multiple vertical industries, including retail,
publishing, consumer technology, consumer packaged goods, financial
services, insurance, healthcare and direct-to-consumer. Quad has
multiple locations throughout North
America, South America and
Europe, and strategic partnerships
in Asia and other parts of the
world. For additional information visit www.Quad.com.
About Invoca
Invoca's Active Conversation Intelligence
platform enables marketing, sales, customer experience, and
eCommerce teams to understand and immediately act on the
information consumers share via conversations. Through deep
integrations with leading technology platforms, revenue teams can
turn conversation data into automated action to enhance every
digital touchpoint and human interaction, leading to better
experiences, more conversions, and higher revenue. Invoca is
trusted by top brands like Dish Network, Mayo Clinic, Mutual of
Omaha, and 1-800-GOT-JUNK?. Invoca
has raised $116M from leading venture
capitalists including Accel, Upfront Ventures, H.I.G. Growth
Partners, Morgan Stanley, and Salesforce Ventures. For more
information, visit www.invoca.com.
Contact:
Natalie Scherer
natalie.scherer@riseinteractive.com
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SOURCE Rise Interactive