NEW YORK,
June 19, 2017
/PRNewswire/ -- Weber Shandwick, one of the world's
leading global communications and engagement firms, was awarded a
Bronze Lion in Health & Wellness, OTC Oral Medicines for PR at
the 2017 Cannes Lions Health Festival with GSK Consumer Healthcare
for Excedrin #DebateHeadache. This is the second year in a row
Weber Shandwick and GSK Consumer Healthcare have earned a Cannes
Lion in Health & Wellness for Excedrin.
#DebateHeadache was also shortlisted in two additional
Health & Wellness categories, including OTC Oral Medicines for
Digital: Social and OTC Oral Medicines for Branded Content and
Entertainment: Digital + Social.
Through social listening and proprietary research, the
brand uncovered that 7 out of 10 Americans reported the 2016
presidential election caused more headaches than any other election
– with nearly a third citing debates as the most headache-inducing
part. Using this insight the #DebateHeadache campaign was designed
to offer pain relief caused by a truly headache-inducing moment:
the third and final U.S. presidential debate. Leading up to the
debate, Excedrin delivered custom head pain relief kits to top-tier
lifestyle, health and political journalists, teasing that a big
headache was coming and that Excedrin would be there to provide
relief. On debate day, Excedrin shared a simple and singular
message on Twitter: "The possibility of a #DebateHeadache is high.
Be prepared with Excedrin." As pundits disputed which candidate won
the night, many consumers, top-tier media and influencers declared
Excedrin the winner.
"Creativity in healthcare is not only about big ideas, but
about improving lives," said Gail
Heimann, President of Weber Shandwick. "Partnering with GSK
Consumer Healthcare has allowed us to raise the bar on both fronts.
It's an honor to be recognized for our work together again for the
second year in a row."
Weber Shandwick is the creative, social, digital and
public relations agency of record for GSK Consumer Healthcare's
Excedrin brand globally.
Also at Lions Health, Stacey
Bernstein, executive vice president and head of Weber
Shandwick's Global Digital Health practice, served as a member of
the 2017 Health & Wellness Lions Jury. Participating in the
"Inside the Jury Room: Health & Wellness" session, Bernstein
noted the best creative work in health is "almost always rooted in
universal truth."
In 2016, Weber Shandwick was awarded a Bronze Lion in
Health & Wellness, OTC Oral Medicines for PR with GSK Consumer
Healthcare for The Migraine Experience. The firm was also credited
as the PR agency on an additional four Lion-winning campaigns,
including a Grand Prix, Gold, Silver and Bronze Lion in Health
& Wellness.
Weber Shandwick's Global Healthcare practice has been
among the firm's fastest growing practice areas, spanning
North America, Europe, Asia
and Latin America with expertise
in cardiology, immunology, CNS, oncology, anti-infectives,
antivirals, metabolic disorders, eye care, orthopedics, pediatrics,
women's health, medical devices and more.
About Weber Shandwick
Weber Shandwick is a leading global communications and
engagement firm in 79 cities across 34 countries, with a network
extending to 127 cities in 81 countries. The firm's diverse team of
strategists, analysts, producers, designers, developers and
campaign activators has won the most prestigious awards in the
world for innovative, creative approaches and impactful work. Weber
Shandwick was the only public relations agency included on the
Advertising Age Agency A-list in 2014 and 2015 and the only PR firm
designated an A-List Agency Standout in 2017. Weber Shandwick was
honored as PRWeek's Global Agency of the Year in 2015, 2016 and
2017, The Holmes Report's Global Agency of the Year in 2010, 2012,
2014 and 2015 and The Holmes Report's Global Digital Agency of the
Year in 2016. The firm deploys deep expertise across sectors and
specialty areas, including consumer marketing, corporate
reputation, healthcare, technology, public affairs, financial
services, corporate social responsibility, financial communications
and crisis management, using proprietary social, digital and
analytics methodologies. Weber Shandwick is part of the Interpublic
Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Michelle Giuda
Company: Weber Shandwick
Phone: 2124458088
Email: mgiuda@webershandwick.com
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SOURCE Weber Shandwick