The Parabolic Rise of Puration Inc (OTCMKTS: PURA)
October 11 2018 - 12:13PM
InvestorsHub NewsWire
BY CARRIE
RIVERS ON OCTOBER 11, 2018
MEDIA &
TECHNOLOGY, MICRO CAP INSIDER, SMALL CAPS
Puration Inc (OTCMKTS:
PURA) is making a spectacular move up the charts on a number of
highly positive announcements as well as the recent Goldman Small
Cap Research Report located here. PURA has quickly attracted a fast
growing shareholder base which has transformed PURA into one of the
top most traded stocks on the entire OTCBB.
PURA is a great place to be right now; major beverage industry
players are jockeying for position in the nascent cannabis infused
beverage market. Canada’s legalization of recreational marijuana,
which goes into effect next week, triggered Fortune 500 sized
interest in the cannabis sector which up until this point had
stayed on the sidelines. Now Corona Beer parent
Constellation Brands has jumped in to the cannabis sector making a
$4 billion investment. Coca-Cola is “eyeing” the CBD sector and
Molson Coors Brewing Co. has announced a partnership to develop a
non-alcoholic cannabis infused beverage for the Canadian
market.
Puration Inc (OTCMKTS:
PURA) is a leading Texas-based, CBD-infused beverage
provider. The Company’s flagship product, EVERx, which was
introduced in 2017, targets the sports nutrition market. Puration
plans to introduce new beverages as well as grow it product
portfolio organically as well as through targeted acquisitions. As
of October 2018, the Company was set to spin off its cannabis
cultivation segment to focus its efforts exclusively on its
high-growth core CBD-infused beverage business. Last month PURA
announced it will spin-off its cannabis cultivation business. The
prospective “spinoff” will be affected by selling the cannabis
cultivation business to Nouveau Life Pharmaceuticals, Inc.,
(USOTC:
NOUV)
PURA started off as as water purification Company before
acquiring a patented cannabis extraction process. Initially focused
on establishing itself as a supplier of the highest quality
cannabis extract available PURA got into the booming CBD market and
the rest is history. Sales have been growing fast; last month PURA
posted its 2018 Q2 financial report showing a 594% increase in
revenue compared to the same period last year. The company posted a
$194k profit compared to a $100k loss for the same period last
year.
Puration launched the EVERx CBD Infused Sports Waters in the
spring of 2017 at Arnold Schwarzenegger’s Arnold Sports Festival.
EVERx has since become the leading CBD infused beverage in the
sports nutrition market place. The company’s sales grew 600% in the
first year after the launch of EVERx. Kiwi Strawberry and Lemon
Lime flavors are now available in addition to the Original EVERx
CBD Infused Sports Water.
EVERx has more than twice the CBD of most CBD infused waters on
the market. A proprietary technology enables EVERx to suspend
more CBD than its competitors and still have a crystal-clear
appearance and a refreshing taste. The company has recently
initiated a package redesign after extensive market testing of a
new logo design. Consumer demand for CBD infused beverages is
growing and Puration is likewise receiving inquiries from a broader
array of retail outlets. The package redesign is the first
step of a comprehensive marketing plan to dramatically increase
EVERx sales over the next 24 months.
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Building on Puration’s success with the introduction of its
EVERx CBD Infused Sports Water, Puration is reorganizing to
concentrate its efforts on the cannabis beverage industry.
The plan to concentrate on the cannabis beverage industry has been
validated by global alcohol giant Constellation Brands’ (Corona
Beer, among others) recent $4 billion investment in Canopy
Growth.
Puration launched an initiative to introduce a new THC infused
beverage in Canada in conjunction with Canada’s nationwide
legalization of recreational marijuana schedule to go into effect
on October 17th. A formula for the beverage called THC Savor has
already been developed and a distribution plan is already being
built through Puration’s recent acquisition of a Canadian cannabis
business earlier this year. Puration is implementing an acquisition
campaign targeting other cannabis beverage operations as part of an
overall strategy to accelerate an expansion of the company’s
portfolio of cannabis beverage brands. The first cannabis beverage
acquisition is well underway and could be completed before the end
of 2018. Led by real estate developer Brian Shibley, PURA entrance
into the cannabis sector was founded on a patented cannabis
extraction process.
in their report Goldman noted, “PURA is one of the leading
players in the fast-growing CBD-infused beverage arena. In fact,
Puration’s flagship product has enjoyed 600% sales growth since its
introduction in 2017. Leveraging this growth, Puration plans to
execute M&A and introduce new beverage products. With double
the number of CBDs found in most beverages, PURA’s EVERx CBD
Infused Sports Waters reduce pain and muscle soreness.”
“Major beverage companies such as Constellation Brands,
Coca-Cola have already begun joint venture with companies in the
cannabis space or are devising their strategies. These recent
events bode well for companies like Puration which has demonstrated
sales and a strong customer base in the sports nutrition and
fitness sector. To focus on its core, high-growth beverage
business, PURA announced a spin-off of its cannabis cultivation
segment, effective 10/11/18. This event could turn into a future
bonus for shareholders.”
Currently trading at a $44 million market
valuation PURA has $150k in the treasury, rising debt
and fast growing sales recently reporting a 594% increase in
revenue compared to the same period last year. PURA is an exciting
story developing in small caps; the Company’s EVERx CBD Infused
Sports Waters is the leading CBD infused beverage in the sports
nutrition market place and the CBD market is booming. Currently
NOUV is working to rapidly come current with its financial reports.
Once NOUV is current, the company will initiate a recapitalization
which will be followed by the previously announced PURA spin-off
its cannabis cultivation business to Nouveau Life Pharmaceuticals,
Inc., We will be updating on PURA when more details
emerge so make sure you are subscribed to Microcapdaily so you know
what’s going on with PURA.
Disclosure: we hold no position in PURA either long or short and we
have not been compensated for this article.
Source: microcapdaily.com
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