Meltwater Integrates Influencer Marketing Analytics, Workflows Within Social Suite, in an Industry First
May 16 2024 - 8:03AM
Meltwater Integrates Influencer Marketing Analytics, Workflows
Within Social Suite, in an Industry First
Meltwater, a global leader in media, social, and consumer
intelligence, today announces a first-of-its-kind integration
between its influencer marketing solution, Klear, and its social
media management solution, Engage. This innovative offering helps
customers unify their social media marketing strategies within one
platform and provides cohesive social strategies by dismantling
existing silos and barriers between owned and influencer marketing
efforts.
Two new updates can be found inside
Meltwater’s Engage solution. The first is an integrated workflow in
Engage designed to enable users to effortlessly discover, share,
and amplify influencer posts across their owned social media
channels, enhancing awareness, engagement, and maximizing
influencer impact.
The second enhancement introduces a
new influencer marketing dashboard template available in its social
media management platform, Engage, to help customers easily measure
the impact of their overall social performance in one place. When
combined with Meltwater's owned analytics, users can compare
influencer performance with other social media metrics, such as
reach, engagement, revenue, earned media value to streamline the
reporting process and identify the social media activities driving
brand performance.
The product release underscores
Meltwater’s commitment to pioneering new solutions that address the
evolving needs of its clients. As the first provider to offer
integrated influencer marketing solutions within its core social
solution, Meltwater is setting the standard for a comprehensive
social suite to keep their customers one step ahead.
"Our goal is to simplify the process
of analyzing social media campaigns while providing our customers
with actionable insights to maximize impact and drive success. By
integrating influencer marketing workflows and dashboards into our
existing social media suite, we're breaking down silos and
empowering marketing teams to make informed, cohesive decisions on
their social media and influencer marketing strategies," said Chris
Hackney, Chief Product Officer at Meltwater.
The latest updates are immediately
available for joint Engage and Klear customers. For more
information about Meltwater's social media management platform,
Engage, visit Meltwater.com.
About Meltwater
Meltwater empowers companies with a suite of solutions that
spans media, social, consumer and sales intelligence. By analyzing
~1 billion pieces of content each day and transforming them into
vital insights, Meltwater unlocks the competitive edge to drive
results. With 27,000 global customers, 50 offices across six
continents and 2,300 employees, Meltwater is the industry partner
of choice for global brands making an impact. Learn more at
meltwater.com.
For more information, please contact:Stacy SlaydenCommunications
Managerpr@meltwater.com