McGruff Wants You to Take A Bite Out Of Crime, Again
May 02 2024 - 3:39PM
McGruff the Crime Dog® is building a new grassroots movement
to Take A Bite Out Of Crime®, again. The National Crime Prevention
Council is creating a wide-ranging coalition to build a safer,
healthier nation.
“Crime prevention is the right prescription to
make the U.S. a healthier and safer nation,” said Paul DelPonte,
NCPC Executive Director. “While crime rates are dropping, so too is
U.S. life expectancy, driven by an unacceptable number of deaths
from guns, drugs, and DUI collisions. Law enforcement and medical
professionals can’t do the job alone. Every American needs to Take
A Bite Out Of Crime.”
Coordinated through local police and sheriff
departments, a new public education effort will reach out to
communities across the country to have McGruff make personal visits
to schools, community centers, and a range of public events. It is
estimated that more than 2,000 McGruff education units will
directly reach more than 50 million Americans in 2024 and double
the number by the end of 2025.
The coalition will bridge relationships between
local businesses, teachers, parents, and law enforcement and bring
crime prevention back to the forefront of communities around the
nation. McGruff the Crime Dog is leading the charge and encouraging
every community to join.
Later this month, NCPC will unveil a new McGruff television and
radio ad campaign aimed at educating teens and tweens about the
dangers of buying fake pills containing fentanyl on social media.
The campaign will be accompanied by educational materials to be
distributed in schools across the U.S.
NCPC has also invested in a one-stop-shop resource
hub that provides members with ready to go public service
announcements, educational curriculums, digital handouts that can
be printed with just one click, and more. This is the first step in
empowering communities to Take A Bite Out Of Crime.
Resources are geared toward tackling some of
today’s most pressing crimes. This includes counterfeit medications
being sold on social media, hate crime, auto theft, bullying, and
home and gun safety. NCPC will continue to monitor crime data and
have open lines of communication with communities to add new
resources and topics. Anyone can join the coalition by signing this
pledge.
Once registered, members will receive an email to the resource
hub filled with educational toolkits, PSAs, downloadable resources
and more. Communities looking to Adopt A Crime Dog can contact NCPC
at info@ncpc.org. To learn more visit NCPC.org or follow
McGruff on social @McGruffatNCPC.
About the National Crime Prevention
CouncilThe nonprofit National Crime Prevention Council is home
to McGruff the Crime Dog® and has helped generations of Americans
Take A Bite Out Of Crime® through public education campaigns and
advocating for public policies to make the U.S. safer. Follow NCPC
on Threads, LinkedIn, Facebook, Instagram, TikTok, and X
(@McGruffatNCPC).
Tatiana Peralta
National Crime Prevention Council
202-919-5544
tperalta@ncpc.org