The company continues to create easy-to-use
features that take ABM from daunting to doable
SAN
FRANCISCO, May 2, 2024 /PRNewswire/
-- Account-based platform RollWorks, a division of NextRoll,
today announced the launch of Command Center, the company's
interactive ABM dashboard that unifies buying signals into a single
and easy-to-understand interface. Command Center, which is now
generally available, connects insights to actions and allows users
to take next best actions directly in the tool, ultimately driving
pipeline and impacting bottom lines.
While many teams are eager to adopt ABM, finding success in its
execution has proven to be challenging. Only a handful of companies
have successfully implemented ABM to gain a strategic edge in the
competitive landscape because of an absence of clear guidance and
established best practices. RollWorks is changing that with Command
Center.
Command Center provides a visualization of account status and
progress. It identifies an average of 15,000 in-market accounts
that each customer can take action on. ABM marketers can now
quickly recognize which stages accounts are in within their own
buying journey and are dynamically recommended best next actions
based on buying signals, fit, and engagement behaviors. And
finally, marketers can directly execute these recommended actions
within the Command Center itself, eliminating the need to navigate
elsewhere within the platform.
"ABM is critical for fostering growth, especially for marketers
seeking enhanced performance and increased budgets," said
Vibhor Kapoor, Chief Business
Officer at NextRoll. "Our innovative Command Center makes it easy
for our customers to incorporate ABM into their existing
strategies, supercharging their success without impacting
efficiency."
Command Center allows users to utilize filter enhancements for
more tailored insights, including filtering by Fit Models and
Intent Data. Not only that, but unique "action cards" within
Command Center present users with three dynamically updated cards
that highlight best practice actions for capturing demand and
engaging high-potential accounts. Further, Command Center is
seamless and automatic – updating to reflect the number of accounts
at each stage of the customized buyer's journey.
"By consolidating our intent insights into a single reliable
source, the RollWorks Command Center has significantly streamlined
our workstreams," said Mike Holihan,
Senior Director of Demand Generation, Power Factors. "It
automatically prioritizes target accounts in real time and allows
for their immediate integration into campaigns, eliminating the
need for manual exports, spreadsheet handoffs, and other cumbersome
processes. This not only saves time but also enhances our alignment
with the sales team, enabling more timely account outreach that
improves our ABM efficiency."
Command Center is available now and will automatically be
available to ABM and Advanced Advertising plans at no additional
cost. For more information on Command Center and how RollWorks can
help you efficiently acquire, retain and expand your revenue, visit
www.rollworks.com.
About RollWorks
At RollWorks, we get buyers. We've spent 15 years collecting and
refining 4.2 billion digital profiles, representing the most
comprehensive and trustworthy buyer dataset on the market. We use
AI and machine learning to turn buyer data into actionable insights
and help customers activate those insights to drive full-funnel
outcomes using our exceptional native B2B advertising product and
integrations into 24 additional marketing and sales tools. By
marrying cutting-edge buyer data, insights, and activation
capabilities with our industry-leading ease of use, we enable
growth-oriented B2B marketers to deeply understand their buyers and
rapidly drive business results. To learn more visit
www.rollworks.com.
Media Contact:
Gabriella
Schatz
press@rollworks.com
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SOURCE RollWorks