Veteran leader in health and fitness industry
to spearhead Daxko's next chapter
BIRMINGHAM,
Ala., May 2, 2024 /PRNewswire/ -- Daxko, a
leading software and integrated payments solutions provider in the
health, fitness, and wellness industry, today announced the
appointment of Jeff VanDixhorn as
its Chief Executive Officer. With over 25 years of leadership
experience in health and wellness, VanDixhorn brings valuable
expertise as both a club operator and a fitness software CEO to his
role. His appointment is a significant step forward for Daxko,
focusing on innovation and customer-centered growth.
VanDixhorn becomes Daxko's third CEO, leading the
company founded in 1998 to help non-profit health organizations
with memberships, operations, and accounting. Daxko's growth has
been driven by strategic acquisitions, notably adding
industry-leading brands like Club Automation, Motionsoft, CSI,
Reclique, Zen Planner, and SugarWOD. Daxko now powers nearly 40% of
member-based health and wellness organizations, including large
clubs, boutique studios, YMCAs, and JCCs.
"Jeff's expertise in the health and wellness
sector, both as an operator and a software leader, is unmatched,"
commented Travis Pearson and
Eli Weiss, co-chairs of Daxko's
Board of Directors. "His leadership, proven track record in
building teams and growing businesses, and deep customer-centric
approach make him the perfect fit to lead Daxko into its next phase
of growth."
VanDixhorn's career spans decades, starting with
the acquisition of his first club in 1995 and subsequent expansion
to include multi-purpose fitness and racquet sports facilities in
Illinois, Indiana, and Wisconsin. In 2007, he co-founded Club
Automation. As CEO, he led Club Automation from start-up to
becoming one of the premier software platforms in the health and
fitness industry. Following Daxko's acquisition of Club Automation
in 2018, VanDixhorn served as Daxko chief revenue officer, playing
a key role in driving the company's expansion efforts until 2022.
He has since served on the Daxko board of directors until this
appointment, bringing invaluable customer and market insights and
expertise to the company.
"Jeff brings a humility and servant-leadership
perspective that resonates with YMCAs and club customers alike,"
said Glen Gunderson, CEO of YMCA of
the North and Daxko board member. "He is a purpose-driven and
people-first leader who ensures customer needs always remain front
and center. I'm confident he will harness the incredible assets of
Daxko and build toward an even better future."
VanDixhorn's selection follows a thorough board
process, ensuring a seamless transition and continuing Daxko's
commitment to health and wellness.
"As someone who's devoted my career to health and
wellness, I've seen the transformative power of life-changing
software firsthand," said VanDixhorn. "At Daxko, our core values
are founded on community, and as CEO, I'm committed to
strengthening our ties, enhancing our legacy, and fostering deeper
partnerships. With our broad market reach, there's significant
growth potential. I'm dedicated to positioning Daxko to better
serve our communities and to expand into adjacent markets."
About Daxko
Daxko is the leading technology partner for health and fitness
centers worldwide, delivering comprehensive technology solutions,
integrated payment processing, and unparalleled insights. Since
1998, we have been dedicated to meeting the unique needs of health
clubs, boutique fitness studios, affiliate gyms, campus recreation
facilities, integrated wellness centers, and key community
organizations like YMCAs and JCCs. With a global presence spanning
55 countries, we empower nearly 19,000 facilities and over 25
million+ members to achieve their health and wellness goals. Join
the Daxko Nation of brands, including Zen Planner, SugarWOD, Club
Automation, and more, and discover the future of health and
wellness at www.daxko.com.
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SOURCE Daxko