As a cookieless future becomes the present,
rapid marketer adoption of Flashtalking Creative Ad Tech fuels
industry momentum
NEW
YORK, May 2, 2024 /PRNewswire/
-- Mediaocean, the mission-critical platform for omnichannel
advertising, today announced its Creative Ad Tech Platform,
Flashtalking, has been named by Quadrant Knowledge Solutions as a
Leader in the SPARK Matrix: Ad Tech Platform, Q2
2024. Flashtalking is among the four Ad Tech platforms ranked
Leaders with the highest customer impact – the others are Adobe,
Google, and The Trade Desk.
Amidst shifting tides in digital advertising with the
deprecation of third-party cookies and government regulation of Big
Tech, Flashtalking has emerged as a tested and trusted solution for
the world's leading marketers. With research showing that
creative is the advertising variable with the highest potential to
drive brand growth outcomes in the future, Mediaocean has doubled
down on its investment in Flashtalking.
In September, Flashtalking was reintroduced to the market to
unleash the power of creative in advertising. Combining ad tech
assets across the Mediaocean portfolio, including omnichannel ad
serving, cookieless audience solutions, dynamic creative
optimization, verification and brand safety, social ads management,
and creative intelligence.
This momentum has propelled Flashtalking to new heights in 2024
with the following milestones being achieved in the first quarter
alone:
- Signed agreements with more than 60 net new enterprise
customers
- Formed additional partnerships with six resellers covering
89 international markets and hundreds of incremental brand
relationships
- Launched several new AI-powered solutions, including
creative intelligence and optimization
- Won G2's 2024 Best Software Awards for Marketing
& Digital Advertising Products based on more than 300
authenticated customer reviews
- Named as recommended parter by Amazon following
announced deprecation of Sizmek ad server
- Ran first ever Super Bowl Ad*
"2024 is off to a blistering pace for Flashtalking and this
recognition from Quadrant Solutions is a testament to our proactive
approach in navigating the industry's shift toward a cookieless
future," said Ben Kartzman, Chief
Operating Officer at Flashtalking by Mediaocean. "It's a critical
juncture for advertisers, demanding innovation and adaptability,
and our technology sets the standard for what's possible in a
post-cookie world. Flashtalking's success, underscored by rapid
adoption from new clients, showcases our commitment to leading the
charge in creating sustainable omnichannel solutions that respect
user privacy while delivering exceptional results for brands."
The Quadrant Knowledge Solutions SPARK Matrix provides
competitive analysis and ranking of the leading advertising
technology (Ad Tech) platform vendors. The category is defined
as a "set of software tools and technologies for planning,
executing, automating, and managing digital advertisements across
digital channels, including search, social, display, OTT, mobile,
video, and others to optimize ad campaign performance."
"Flashtalking by Mediaocean facilitates organizations with AI ad
serving, auto-optimization and incrementality testing, creative
intelligence, and streamlined cross-channel process management,
helping them collect customer data to integrate across the
channels, notes Quadrant Knowledge Solutions analyst, Piyush Kumar. "Ad serving, auto-optimization and
incrementality testing help automate the advertising process and
increase marketing effectiveness while operating in a cookieless
environment. Creative intelligence enables organizations to measure
the impact of media campaigns with the help of insight reports,
creative labels, and ad taxonomy."
Visit to download the SPARK Matrix: Ad Tech Platform,
Q2 2024.
About Flashtalking by Mediaocean
Flashtalking unleashes the power of creative to make media work
better. As the leading independent platform for personalization and
intelligence across all marketing channels, our Creative Ad Tech
bridges the gap between creative and media. We provide AI and
automation to connect the silos between teams and deliver more
efficient production, versioning, and distribution of creative. Our
solutions operate at scale across CTV, Video, Display, Social,
Native, Audio, DOOH, and Retail Media channels. As part of
Mediaocean, Flashtalking is tied into the industry's core ad
infrastructure for omnichannel planning, buying, and billing. Visit
flashtalking.com to learn more.
Media Contacts
Broadsheet Communications for Mediaocean
Kendall Allen Rockwell
kendall@broadsheetcomms.com
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting
firm focused on helping clients in achieving business
transformation goals with Strategic Business and Growth advisory
services. At Quadrant Knowledge Solutions, our vision is to become
an integral part of our client's business as a strategic knowledge
partner. Our research and consulting deliverables are designed to
provide comprehensive information and strategic insights for
helping clients formulate growth strategies to survive and thrive
in ever-changing business environments.
For more available research, please visit
https://quadrant-solutions.com/market-research
Media Contact:
Ajinkya Ingle
Quadrant Knowledge Solutions
Regus Business Center
35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: ajinkya@quadrant-solutions.com
Phone: (+1) 978-344-2770
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