DUBAI, UAE, March 29, 2024 /PRNewswire/ -- With all eyes on
the Dubai World Cup this weekend, Royal Ascot launched British
designer Daniel Fletcher's much
anticipated 2024 Lookbook at The Lana - Dorchester Collection in
Dubai, UAE.
Fletcher is Royal Ascot's first Creative Director in its 300
year history - but he's no stranger to the limelight having starred
in Netflix show 'Next in Fashion' and attracting A-list clients
such as Harry Styles and
Joe Jonas.
'Super excited' to be in Dubai,
Fletcher said: "It's quite surreal how quickly it's all come around
from joining the Ascot team to releasing it to everyone in
Dubai. It feels really special.
Having physical copies of the Lookbook in front of people and
getting their reaction to it has been really nice. Working with
Ascot, they've been so receptive to all the ideas I came up with
and we've managed to produce something I'm very proud of."
Ascot Racecourse Deputy CEO and Commercial Director Felicity Barnard was in Dubai to celebrate the World Cup's success and
see what Royal Ascot can learn to be of most interest to Middle
Eastern guests wanting to visit between the 18th and 22nd of June.
She said:
"As a global lifestyle brand, we've been on a journey with our
fashion over the last few years. We chose Daniel very specifically
because he is an absolute genius. He's such a talent. His own
collection is fantastic. But also he focuses really on allowing
people to dress how they feel most comfortable, whatever that's
in."
This year's Lookbook includes five consolidated edits showcasing
a range of looks appropriate across all enclosure dress codes, from
the Royal Enclosure through to the Windsor Enclosure where there
are no dress rules.
While the official Royal Ascot Dress Code remains unchanged, the
new direction of the Lookbook offers a range of inspiration for a
range of summer dressing occasions with the aim of enticing
audiences to get lost in the magical world of style.
To view Ascot's official dress codes, please visit
www.ascot.com/what-to-wear.
For more information about this year's Royal Ascot event, please
visit www.ascot.com.
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