DUBAI, UAE, March 29,
2024 /PRNewswire/ -- With all eyes on the
Dubai World Cup this
weekend, Royal Ascot launched British designer Daniel Fletcher's much anticipated 2024 Lookbook
at The Lana - Dorchester Collection in Dubai, UAE.
Fletcher is Royal Ascot's first Creative Director in its 300
year history - but he's no stranger to the limelight having starred
in Netflix show 'Next in Fashion' and attracting A-list clients
such as Harry Styles and
Joe Jonas.
'Super excited' to be in Dubai, Fletcher said: "It's quite
surreal how quickly it's all come around from joining the Ascot
team to releasing it to everyone in Dubai. It feels really special. Having
physical copies of the Lookbook in front of people and getting
their reaction to it has been really nice. Working with Ascot,
they've been so receptive to all the ideas I came up with and we've
managed to produce something I'm very proud of."
Ascot Racecourse Deputy CEO and Commercial Director Felicity Barnard was in Dubai to celebrate the World Cup's
success and see what Royal Ascot can learn to be of most interest
to Middle Eastern guests wanting to visit between the 18th and 22nd
of June. She said:
"As a global lifestyle brand, we've been on a journey with our
fashion over the last few years. We chose Daniel very specifically
because he is an absolute genius. He's such a talent. His own
collection is fantastic. But also he focuses really on allowing
people to dress how they feel most comfortable, whatever that's
in."
This year's Lookbook includes five consolidated edits showcasing
a range of looks appropriate across all enclosure dress codes, from
the Royal Enclosure through to the Windsor Enclosure where there
are no dress rules.
While the official Royal Ascot Dress Code remains unchanged, the
new direction of the Lookbook offers a range of inspiration for a
range of summer dressing occasions with the aim of enticing
audiences to get lost in the magical world of style.
To view Ascot's official dress codes, please visit
www.ascot.com/what-to-wear.
For more information about this year's Royal Ascot event, please
visit www.ascot.com.
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SOURCE Ascot Racecourse