Meltwater partners with leading digital agency Social Factor
March 28 2024 - 12:00PM
Meltwater partners with leading digital agency Social Factor
Meltwater, a leading global provider of media, social and consumer
intelligence, today announces a new partnership with Social Factor,
a global digital agency focusing on social CRM and strategy. With
this partnership, Meltwater and Social Factor customers will be
able to leverage the best of Meltwater’s social analytics and
social media management solutions alongside Social Factor’s
specialization in social media operations and community management.
Social Factor helps enterprise-level clients turn digital chaos
into human connection through content moderation, community
management, analytical data, governance, training, and security.
They have deep expertise working with innovative technology
solutions to foster customer engagement on behalf of Fortune 500
companies and other large, global enterprises. The Meltwater social
listening and social media management solutions help teams to stay
on top of conversations about their company, industry and
competitors, make sense of the data with advanced analytics and
insights, and act on these insights, engaging with their customers
and building community across platforms from one central tool.
Together, Meltwater and Social Factor will enable teams to
transform their social strategy and connect with their customers in
smarter, more targeted ways to drive business performance and
growth.
The announcement comes as part of Meltwater’s investment in
developing a dynamic partner ecosystem, following the appointment
of Doug Balut as Senior Vice President of Global Alliances and
Partnerships at the end of 2023. Balut is spearheading the
development of Meltwater’s partnership strategy, channel sales
organization, and partner go-to-market strategies, all aimed at
propelling Meltwater's growth, creating more value for customers
and solidifying its position as an enterprise-grade suite of
solutions.
"We are very excited to begin this partnership with Social
Factor which will give our joint customers access to Meltwater’s
vast dataset and use social media to manage their brands and
connect with customers," said Doug Balut, SVP of Global Alliances
and Partnerships, Meltwater. "The insights we are able to provide,
coupled with Social Factor’s award-winning agency offerings, gives
our customers more power than ever before to hit their goals and
grow their businesses through social."
"Through our partnership with Meltwater, we're furthering our
commitment to redefine social media marketing by merging advanced
social CRM capabilities with strategic expertise. At Social Factor,
we believe in the power of authentic connections and community
building,” said Scott Parker, CEO of Social Factor. “Together with
Meltwater, we're empowering brands to not only monitor their social
impact but also to cultivate meaningful relationships and drive
tangible results in the digital space."
For more information, please contact: Kelly
CostelloCorporate Communications Directorpr@meltwater.com
Madison StewartSocial Factor
PRmadison.stewart@socialfactor.com
About MeltwaterMeltwater empowers companies
with a suite of solutions that spans media, social, consumer and
sales intelligence. By analyzing ~1 billion pieces of content each
day and transforming them into vital insights, Meltwater unlocks
the competitive edge to drive results. With 27,000 global
customers, 50 offices across six continents and 2,300 employees,
Meltwater is the industry partner of choice for global brands
making an impact. Learn more at meltwater.com.About Social
Factor
Social Factor is the human layer of digital customer experience.
Enterprise clients need the best solutions to bring to life the
digital experiences their customers' demand. In a world where
social media connects us more than ever, we work with some of the
biggest global brands today, from Fortune 500 companies to
category-leading national retailers. Our team brings certified
people, real-world tested processes, and deep platform expertise
together to help world-changing brands succeed through unified CX.
Learn more at socialfactor.com.