Success and Eco-Sensitive Policies of Pirelli Tires Is Focus on Modern Living with kathy ireland
October 06 2015 - 2:28PM
Business Wire
Tune into E! Entertainment Network as sponsored programming on
Thursday, October 8, 2015 and Bloomberg International as sponsored
programming on Sunday, October 11, 2015. See market by market
listings below.
MMP (USA) announces a Modern Living with kathy ireland exclusive
interview with Chief Commercial Officer of Pirelli Tires LLC,
Riccardo Cichi, who introduces the company with, “When it comes to
tires for your vehicle, unqualified safety is the number one
criteria you must provide. However, tires play a central role in
many aspects of your vehicle’s overall performance and appearance,
and each situation and driver has different needs and
expectations.”
“At Pirelli we seek to strike the optimum balance between
performance, safety and fuel efficiency. This requires an ongoing,
heavy investment in R&D to ensure we push the boundaries of
technology, safety, style and sustainability,” adds Cichi.
As an industry leader in safety and performance for more than
140 years, Pirelli Tires brings a wide range of offerings to the
market to meet the needs of every driver. The company strives to
provide tires that ensure optimal performance as the best tires
available. Pirelli’s unparalleled success in this area is
demonstrated in its selection for 8 JD Power Awards and 2 Best Buy
Awards from Consumer Digest.
Vice President of Programming of Modern Living with kathy
ireland, JL Haber, observes, “Our viewers are impacted by the need
for safe and sustainable technology related to our vehicles.
Pirelli Tires provides a great example of innovative products in a
responsible and manner with no compromise in performance and
quality.”
Tune in to see Pirelli Tires on E! Entertainment Network as
sponsored programming on October 8, 2015 at 6:30am ET/PT and on
Bloomberg International as sponsored programming on October 11,
2015 at 8:00am CET, 3:00pm HKT, and 10:00am CDT.
About Modern Living with kathy ireland
Modern Living with kathy ireland is a weekly business
television program featuring real-world insights from corporate
executives from all over the globe.
Modern Living with kathy ireland airs Thursday mornings
throughout North America on E! Entertainment Network as part of
their sponsored programming lineup and to over 50 countries
throughout the world on Sundays on Bloomberg International as part
of their sponsored programming lineup.
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version on businesswire.com: http://www.businesswire.com/news/home/20151006006753/en/
MMP (USA), Inc.Gila Stern, 561-988-9455 ext. 269Communications
Directorgstern@mmpusa.com