TIDMAWR 
 
RNS Number : 2175S 
Adwalker plc 
14 May 2009 
 
14 May 2009 
Adwalker Plc 
("Adwalker" or "the Company") 
 
 
Generation 3 Release 
 
 
 
 
Further to the announcement made by Adwalker, a leader in wearable 
technology, on 1 May 2009 which referred to the development and launch of 
Generation 3 of the Adwalker Wearable Platform, the Company is pleased to 
announce that a prototype of its patented Generation 3 digital wearable unit 
("Generation 3") has been unveiled today. To view the prototype Generation 3 
Unit, shareholders and other interested parties are directed to the Company's 
website:  www.Adwalker.com. 
 
 
At its launch, which is anticipated to be in late 2009/early 2010, Generation 3 
will incorporate improved functionality and additional features which will be 
encompassed within a modern unit design. 
 
 
In order to maximise the impact of the launch of Generation 3, the Company has 
developed a new business model and marketing strategy. The Generation 3 units 
will be offered to existing and new customers on a pre-order basis. The unit 
will be provided to customers free of charge but in order to be able to use it 
the customers will be charged an activation fee (expected to be levied weekly) 
and will then be required to download applications and services for the unit 
from the online Adwalker Application Store, which is to be developed. 
 
 
The Company anticipates that production of the Generation 3 units will only 
commence once a certain level of pre-orders have been received and those 
customers have contracted to a minimum activation period.  This minimum level of 
pre-orders will determine the level of investment required to produce the new 
units, in turn the Company would then need to raise these funds from external 
sources. 
 
 
In the pre-order phase, the Company will be targeting specific business sectors 
beyond the marketing services groups which comprise the majority of its existing 
customers. The Company's initial research suggests that in the current economic 
environment and with the increasing maturity of the Adwalker product that 
companies will want to use Generation 3 as a sales and research tool. 
 
 
Commenting on today's update Chief Executive Simon Crisp said; 
 
 
"The management of Adwalker have continuously maintained over the past few years 
that the digital wearable sector has significant potential. Generation 3 is an 
exciting development for the Company particularly given its design, enhanced 
features and functionality. Adwalker has an established profile in the wearable 
 media  sector, is a brand leader globally and owns its IP which is of 
particular importance given the activity within the industry. 
 
 
New ideas often demand new technology and where necessary complete re-invention. 
Generation 3 and the revised business model is such a re-invention and we hope 
this will build on the foundations which the Company has laid through its 
significant R&D expenditure in the current Adwalker unit. 
 
 
The key challenge for the Company will be to secure the necessary pre-orders and 
external finance to allow Generation 3 to be launched commercially". 
Further announcements will be made in due course. 
 
 
Enquiries: 
 
 
+----------------------------------------+----------------------------------------+ 
| Adwalker plc                           |                 Tel: +353 (1) 866 9000 | 
| Simon Crisp                            |                                        | 
| simon@adwalker.com                     |                                        | 
|                                        |                                        | 
+----------------------------------------+----------------------------------------+ 
| John East & Partners Limited           |                     Tel: 020 7628 2200 | 
| Simon Clements/David Worlidge          |                                        | 
|                                        |                                        | 
+----------------------------------------+----------------------------------------+ 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 PRLBRGDULSBGGCX 
 

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