ASG Asg Media

 

TIDMASG 
 
RNS Number : 5065S 
Avanti Screenmedia Group PLC 
19 May 2009 
 

19 May 2009 
 
 
Avanti Screenmedia Group plc 
("Avanti" or the "Company") (AIM: ASG.L) 
 
 
Avanti signs Sony as Global Sponsor for DOOH Short Film Festival 
 
 
 
 
Avanti, the leading digital screen media specialist, announced in March that 
'Art by Chance - the first Ultra Short Film Festival' running exclusively on a 
Digital 'out of home' ("DOOH") network, will use Avanti's DOOH network in the 
UK. 
 
 
Avanti is pleased to announce that Sony United Kingdom Limited has agreed to be 
Global sponsor Art by Chance. 
 
 
Billed as the "largest public art event ever" the festival is a global event 
that is being screened across 14 countries in 64 cities worldwide.  The festival 
will run from 22 May to 3 June 2009 
 
 
For this unique event, Avanti has also recruited several other high profile 
operators in the UK including the BBC's 16 large format LED Screens located in 
major city centres and City Gateway's LED screen in Manchester. With these and 
other DOOH networks, the festival will be broadcast to an estimated weekly 
audience of 25m in the UK alone. 
 
 
Based around the theme 'Journey', there have been over 700 entries to the event. 
Judging is now taking place to find the Top 30 short film entrants to appear 
onscreen during the two week Festival. 
 
 
Simon Rees, CEO of Avanti, comments: 
"We're delighted to announce Sony as the Festival sponsor. While the Sony brand 
is recognised  for its technical innovation and creativity, the company's 
involvement clearly demonstrates its belief in digital media as a creative and 
impactful communication platform. 'Art by Chance' is a unique event which we 
believe provides a step-change in awareness and flexibility of the medium". 
 
 
Stuart Pemble, of SONY Professional (Europe), comments 
"Working with the 'Art by Chance Festival' we can see how Digital Media can be 
used not only for commercial purposes, but also to bring creativity and create a 
large impact on a broader audience. The engagement people have with screens in 
their everyday lives means that the ultra-short films presented through this 
communication channel will really help people to see digital media in a new 
way." 
 
 
 
 
 
 
=-END-- 
 
 
Enquiries: 
 
 
+---------------------------------------------------------+---------------------------+ 
| Avanti Screenmedia Group plc                            |             020 7902 2345 | 
| Simon Rees, Chief Executive                             |                           | 
| Gary Truman, Finance Director                           |                           | 
|                                                         |                           | 
+---------------------------------------------------------+---------------------------+ 
| Charles Stanley Securities                              |             020 7149 6000 | 
| Nominated Adviser                                       |                           | 
| Russell Cook/Freddy Crossley                            |                           | 
|                                                         |                           | 
+---------------------------------------------------------+---------------------------+ 
| Bishopsgate Communications Limited                      |             020 7562 3355 | 
| Robyn Samuelson/Siobhra Murphy                          |                           | 
+---------------------------------------------------------+---------------------------+ 
 
 
 
 
Notes to Editors 
 
 
About DOOH 
DOOH stands for 'digital out of home', a dynamic form of outdoor media that 
enables content onscreen to be animated and updated instantly through state of 
the art screen technology. DOOH screen formats are now prevalent in most urban 
areas where an audience opportunity exists. DOOH is fast becoming a popular form 
of outdoor advertising and is not only used for high impact iconic advertising, 
but also as a creative canvas and communication platform. 
 
 
 
 
About Avanti 
Avanti Screenmedia is the UK's leading digital solutions provider. It 
specialises in networks within retail environments operating networks within 38 
shopping Malls including The Trafford Centre, Bluewater, The Mall Corporation 
and Meadowhall as well as in-store networks for SPAR convenience stores. Avanti 
also operates leisure networks in Mitchells & Butlers, Regent Inns, and 
Inventive Leisure (Revolution) and owns the exclusive advertising rights to sell 
media space across for Setanta Sports out of home network in 39,000 pubs 
nationwide. 
 
 
Combined, Avanti's screen networks reach a weekly audience of 15 million across 
5,000 screens across the UK.Its core services include the design and management 
of screen network strategies, content creation and distribution, channel 
programming, infrastructure provision and advertising sales. Clients typically 
use Avanti's services to drive sales, promote products, build brands, entertain 
customers and sell advertising at or close to the point of sale. 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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