SHELTON, Conn., Dec. 1, 2017 /PRNewswire/ -- Schick Hydro
announced today the next step in its quest to foster innovation by
spotlighting and investing in a community that continues to
transform the industry – independent game developers. The brand's
efforts include a new, fan-choice award for The Game Awards
2017 ("The Best Debut Indie Game – Presented by Schick Hydro"), a
consumer giveaway that puts break-out indie games in fans' hands,
an exclusive indie game jam in partnership with Playcrafting
and a custom arcade experience at The Game
Awards.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8232951-schick-hydro-the-game-awards/
"From the launch of the Schick Hydro 3 to the evolution of
Schick Hydro 5, Schick Hydro is a challenger brand that's
constantly evolving to enhance the men's grooming experience and
bring innovation to the category," said Anastasia Tobias, Senior Brand Manager of Schick
Hydro at Edgewell Personal Care. "Innovation is about challenging
the status quo to create something that enhances people's lives. As
innovators, it's important that we support other innovators, which
is why we're extending our mission to "protect and defend" to indie
game developers – creating opportunities for these rising-stars to
continue to hone their craft and advance their industry."
"BEST DEBUT INDIE GAME – PRESENTED BY SCHICK HYDRO"
To celebrate some of the best break-out indie games and the
developers behind them, The Game Awards 2017 will reveal its first
fan-choice award for independent game developers – the "Best Debut
Indie Game – Presented by Schick Hydro." Today, fans can visit
http://thegameawards.com/awards/ to vote for the game they feel
should be named the "Best Debut Indie Game," which will be
announced during the live show on December
7. Nominees include:
- CupHead – Developed by Studio MDHR
- Golf Story – Developed by Sidebar Games
- Hollow Knight – Developed by Team Cherry
- Mr. Shifty – Developed by Team Shifty
- Slime Rancher – Developed by Monomi Park
Beginning on December 7, fans can
enter for a chance to win complimentary access to one of the games
up for the "Best Debut Indie Game – Presented by Schick Hydro" via
digital "game keys." Visit www.IndieGameSweeps.com to enter.
"THE INDIE GAME JAM – PRESENTED BY SCHICK HYDRO" AND THE GAME
AWARDS 2017 ARCADE
Schick Hydro teamed up with Playcrafting – a nationwide
organization that offers courses and events for veteran and
aspiring game creators to hone their skills and connect with
thousands of fans – to host a 48-hour, game jam – "The Indie Game
Jam, Presented by Schick Hydro" – at the Simple Machine studio in
New York City from November 17-19. During the indie game jam,
up-and-coming and established indie game developers from 10 gaming
studios collaborated to create four games inspired by Schick
Hydro's mission to "protect and defend." Schick Hydro will now take
the games on the road, showcasing them at "The Indie Game Jam
Arcade" at the Microsoft Theater in Los
Angeles during The Game Awards 2017 on December 7 for attendees' gaming pleasure. The
arcade marks the first onsite arcade in The Game Awards
history!
Not attending The Game Awards 2017? Click here to learn more
about "The Indie Game Jam – Presented by Schick Hydro" games and be
sure to download them beginning December
7.
"The Game Awards is all about bringing together game players,
game developers and notable names from popular culture to celebrate
and advance gaming's position in the entertainment industry," said
Geoff Keighley, Founder and Producer
of The Game Awards. "With such an important mission, it's crucial
that our partners share our passion for elevating the gaming
community, including independent developers. We are happy to
partner with Schick on this integrated program to recognize and
support independent game creators from around the world."
Be sure to vote for the "Best Debut Indie Game" and tune in to
see who the winner is during the live show on Thursday, December 7 at 8:30 PM ET / 5:30 PM
PT from anywhere in the world via www.TheGameAwards.com. For
more information on Schick Hydro, visit www.schickhydro.com and
follow us on Facebook, Twitter and Instagram to learn more about
how you can join us in celebrating the independent community.
ABOUT EDGEWELL PERSONAL CARE
Edgewell Personal Care (NYSE: EPC) manufactures and markets a
diverse range of personal care products in the wet shave, skin
care, feminine care and infant care categories with
well-established brand name products such as Schick® and Wilkinson
Sword® men's and women's shaving systems and disposable razors;
Edge® and Skintimate® shave preparations; Playtex®, Stayfree®,
Carefree® and o.b.® feminine care products; Banana Boat® and
Hawaiian Tropic® sun care products; Bulldog® skin care;
Playtex® infant care products and gloves; Diaper Genie® and Litter
Genie® disposal systems; and Wet Ones® moist wipes. ©2017
Edgewell.
ABOUT THE GAME AWARDS
The Game Awards, created by Geoff
Keighley, is an annual awards ceremony to honor outstanding
artistic, technical and gameplay achievements in the video game
industry. Spanning console, mobile and PC gaming, as well as
eSports, The Game Awards is the first of a new breed of award
shows, built from the ground up exclusively for global digital and
streaming platforms. The Game Awards 2016 was seen by more than 8
million viewers around the world and is guided by an advisory board
that includes the executive leadership teams from Activision
(Eric Hirshberg, CEO), AMD (Dr.
Lisa Su, CEO), Electronic Arts
(Patrick Soderlund, EVP, Worldwide
Studios), Microsoft (Phil Spencer,
EVP, Gaming), Nintendo of America (Reggie
Fils-Aime, President), Rockstar Games, Sony Interactive
Entertainment (Shawn Layden,
Chairman, SIE Worldwide Studios), Ubisoft (Yves Guillemot, CEO),
Valve and Warner Bros. Interactive Entertainment (David Haddad, President).
ABOUT PLAYCRAFTING
Playcrafting provides developers across the United States - from noobs to pros - with
the tools required to get their games off the ground. This is done
through approachable hands-on classes that lower the barrier for
entry for anyone to get started making games and to empower pros to
level up their skills. We host everything from local gatherings
like Expos and Demo & Plays to industry-recognized annual
events like Play NYC and the largest Global Game Jam site in
the United States. A commitment to
community and in-person support has helped elevate Playcrafting to
now serve communities across 5 U.S. cities. The organization offers
over 200 courses and events annually.
Media Contact
Kayla
Bibeau
Edelman, for Schick Hydro
(212) 738-6119
kayla.bibeau@edelman.com
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SOURCE Schick Hydro