CIT Names Gina Proia Executive Vice President and Chief Marketing and Communications Officer
December 13 2016 - 8:30AM
Business Wire
Advancing Branding and Marketing Strategies Are
Top Priorities
CIT Group Inc. (NYSE:CIT), cit.com, a leading provider of
commercial lending and leasing services, today announced the
appointment of Gina Proia as Executive Vice President and Chief
Marketing and Communications Officer, effective tomorrow. Proia
will serve on the company’s Executive Management Committee and
report directly to Chief Executive Officer Ellen R.
Alemany.
“We are pleased to have Gina join CIT. She is a highly
accomplished leader who comes to us with valuable experience in
defining and enhancing culture and reputation,” said Alemany.
“She’s known in the industry as a partner to senior leadership with
a can-do attitude and an ability to engage people in her vision.
Her capabilities with reputation management, brand positioning,
internal and external communications, corporate citizenship,
volunteerism, and giving programs will help drive employee
engagement and profitable growth and ultimately deliver value to
our shareholders.”
Proia is responsible for overseeing the company’s branding,
marketing, and advertising strategies as well as ensuring they
support CIT’s strategic priorities. She is also responsible for
advancing strategies and programs to help promote a corporate
culture that aligns employees with CIT’s business goals,
facilitates sustained growth, and complies with regulatory
requirements.
“I’m excited to bring to CIT my demonstrated track record of
building key relationships, helping strong brands evolve, and
operating with agility during times of transformation,” said
Proia.
Proia joins CIT following 10 years at Ally Financial, where she
served most recently as chief communications officer. She has
served as a board member of Jump$tart Coalition, a national
nonprofit organization advancing financial education for young
people. She is also a member of the Arthur W. Page Society. In
2010, Proia was recognized on PR Week’s 40 Under 40 List, and in
2015, she received the Aiming High Award from Legal Momentum—The
Women’s Legal Defense and Education Fund, which recognizes the
accomplishments of women in business.
Gina Proia – Biography
Proia was the chief communications officer at Ally Financial,
responsible for all communications activities at the company,
including developing strategic communications plans and managing
media relations, internal communications, digital media, executive
communications, and corporate citizenship efforts.
She joined Ally in December 2006 to lead external and financial
communications just as the company was beginning its journey as a
standalone entity following 90 years as a subsidiary of General
Motors. In June 2009, she was named head of all communications and
corporate citizenship efforts.
Prior to joining Ally, Proia held various positions at General
Motors in the areas of financial communications, marketing
communications, and product publicity. She began her career at a
documentary production company in Washington, D.C.
EDITOR’S NOTE:
CIT thought leadership content can be found at the Knowledge
Center on CIT.com (cit.com/knowledgecenter) and our CIT Point of
View blog (cit.com/pov). View our corporate video
(cit.com/corporatevideo) and follow us on Twitter, LinkedIn,
YouTube, and Facebook. Register to receive press releases at
cit.com/newsalerts.
About CIT
Founded in 1908, CIT (NYSE: CIT) is a financial holding company
with more than $65 billion in assets. Its principal bank
subsidiary, CIT Bank, N.A., (Member FDIC, Equal Housing Lender) has
more than $30 billion of deposits and more than $40 billion of
assets. It provides financing, leasing, and advisory services
principally to middle-market companies across a wide variety of
industries primarily in North America, and equipment financing
and leasing solutions to the transportation sector. It also offers
products and services to consumers through its Internet bank
franchise and a network of retail branches in Southern California,
operating as OneWest Bank, a division of CIT Bank, N.A. cit.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161213005207/en/
CIT MEDIA RELATIONS:Matt Klein, 973-597-2020Director,
Media RelationsMatt.Klein@cit.comorCIT INVESTOR
RELATIONS:Barbara Callahan, 973-740-5058Senior Vice
PresidentBarbara.Callahan@cit.com
CIT (NYSE:CIT)
Historical Stock Chart
From Apr 2024 to May 2024
CIT (NYSE:CIT)
Historical Stock Chart
From May 2023 to May 2024