Rocket Fuel Names Internet Technology Veteran Rick Pittenger SVP of Engineering
September 06 2016 - 8:00AM
Business Wire
Pittenger to Manage Rocket Fuel’s Global
Engineering Team and Expand the Company’s Brand and Video
Offerings
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider, today announced seasoned Internet veteran Rick
Pittenger will join the company as Senior Vice President of
Engineering. Pittenger brings his online advertising experience to
Rocket Fuel to lead its global engineering team, software
development and manage its core IP, with a focus on video and brand
capabilities.
“Rick is an extremely capable leader when it comes to the
development, deployment and management of large-scale SaaS systems
and has a true vision for collaboratively building transparent
technology,” said Rocket Fuel CEO Randy Wootton. “He values Rocket
Fuel’s vision in this sense and this is exactly what we need to
build out our cutting edge capabilities and deepen the experiences
we’re providing brand marketers and their agency partners.”
Pittenger is an accomplished engineer and senior leader with
more than 20 years of experience leading engineering and software
development organizations at companies including Proofpoint,
GeoCities, and an extensive tenure at Yahoo! where he led the
development of large-scale enterprise and consumer facing
sites.
Most recently Pittenger was SVP of Engineering at Ooyala, a
leader in online video publishing, analytics and monetization.
There he led the development of a global SaaS online video and ad
platform that provides services for hundreds of customers and
millions of consumers. Pittenger will bring this online video
experience to the Rocket Fuel team to assure that all of its video
products and capabilities help brands and agencies connect with
consumers in the right place and at the right time.
“I believe in building great products and defining the vision
behind them, which is why I’m thrilled to join the Rocket Fuel
team, a team that shares these same values,” said Pittenger.
“Rocket Fuel has already shown its leadership in the advertising
space and I’m looking forward to accelerating this momentum and
transforming its global engineering team with innovation, quality,
trust and efficiency in mind.”
Pittenger will be based in Redwood City, Calif, Rocket Fuel’s
headquarter office, and joins the company effective
immediately.
About Rocket Fuel
Rocket Fuel applies artificial intelligence and big data to
predict the potential of every moment and make marketing more
meaningful and accountable. Headquartered in Redwood City,
California, the company has more than 20 offices worldwide and
trades on the NASDAQ Global Select Market under the ticker symbol
“FUEL.” Rocket Fuel, the Rocket Fuel logo, Moment Scoring,
Advertising That Learns and Marketing That Learns are trademarks or
registered trademarks of Rocket Fuel Inc. in the United States and
other countries.
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Rocket FuelKristin Holloway, 650-481-6178pr@rocketfuel.com
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