DODGEVILLE, Wis., April 24, 2017 /PRNewswire/
-- According to a recent survey of moms conducted on
behalf of Lands' End, an overwhelming nine out of ten
(89 percent) agree being a mom is one of the hardest
jobs they've ever had, however, 89 percent would do it all
over again. Additionally, more than 85 percent agreed
motherhood is their proudest accomplishment. For that reason,
it's time to put some thought into making Mother's Day special for all the wonderful moms
who make the world a better place.
"This Mother's Day we celebrate
all of the women who are important in our lives – the amazing
mothers, grandmothers, sisters and aunts," said Becky Gebhardt, EVP, Chief Marketing Officer,
Lands' End. "Lands' End created #DearMom to provide the
opportunity for all of us to show our appreciation by sharing
messages, photos and videos as well as giving back in a big
way."
MOTHER'S DAY GIFTS THAT GIVE
BACK
This Mother's Day, give mom a
personalized gift that gives back to the Breast Cancer Research
Foundation (BCRF). From now through May 14,
2017, add a select Mother's
Day or Pink Ribbon Embroidery to a Lands' End item from
totes to towels and the company will donate $4.50 of the $6.00
embroidery fee to BCRF to further support the organization's
mission to be the end of breast cancer by advancing the world's
most promising research. Find gift suggestions at
www.landsend.com/dearmom.
WIN A TRIP WITH MOM
The #DearMom survey found 86
percent of moms would like to spend more quality time with
their children. As a result, Lands' End is offering one lucky
winner the chance to win a trip with Mom through the #DearMom
sweepstakes. From now through May 10,
2017, everyone can enter daily for a chance to win a
four-day trip for two to one of America's favorite destination's,
Hilton Head Island. This "mom and
me" trip includes a stay at the Westin Hilton Head Island Resort
& Spa, luxurious spa treatments at the Westin Heavenly Spa, and
three days of private poolside cabana access. To enter daily, fill
out the form at landsend.com/dearmom.
SHOW MOM SHE'S LOVED ON SOCIAL MEDIA
From now until
May 10, the socially savvy can follow
daily prompts to share a Mother's Day
message, motherhood moments, photos or videos on Instagram and/or
Twitter using #DearMom, #sweepstakes and #mylandsend for a daily
chance to win a $100 Lands' End gift
card. Winners will be chosen at random and participants are
encouraged to enter daily, because Mom can never hear enough how
much she's adored.
In fact, Lands' End interviewed some top-notch moms to hear
firsthand why Mother's Day is so
special, while sharing their proudest moments and the challenging
ones, along with tips and advice to enjoy the journey of
motherhood. View the video at landsend.com/dearmom.
ADDITIONAL #DEARMOM SURVEY FINDINGS
- Cherish the Memories —Nine out of ten (90
percent) save gifts their children have given them over the
years and 93 percent keep cards and handwritten notes.
- Daily Doses of Love — More than half (56 percent)
of moms surveyed stated their kids tell them daily they are loved,
followed by weekly (24 percent) and monthly (8 percent).
- Breakfast in Bed — 55 percent of moms said
breakfast in bed makes them feel special on Mother's Day
morning.
- Underappreciated — More than one third (35
percent) of moms surveyed stated that their kids do not tell them
they are appreciated enough.
- Make Mom Feel Special — 95 percent of moms
surveyed stated crafts their kids create for Mother's Day make them feel special.
- Kids Make It Special —Almost eight out of ten (81
percent) of moms responded saying their kids make Mother's Day extra special for them.
- Mom and Me Getaway — Moms would love to take a special
getaway with their children (85 percent).
ABOUT LANDS' END, INC.
Lands' End, Inc. (Nasdaq:LE)
is a leading multi-channel retailer of clothing, accessories,
footwear and home products. We offer products through catalogs,
online at www.landsend.com and affiliated specialty and
international websites, and through retail locations, primarily at
Lands' End Shops at Sears® and standalone Lands' End
Stores. We are a classic American lifestyle brand with a passion
for quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
About BCRF
The Breast Cancer Research Foundation
(BCRF) is dedicated to being the end of breast cancer by advancing
the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded
investigators have been deeply involved in every major breakthrough
in breast cancer research. BCRF is the highest-rated breast
cancer organization in the U.S., holding both an "A+" from
CharityWatch as well as the top four-star rating from Charity
Navigator.
Methodology: The Lands' End #DearMom Survey was conducted by
SurveyMonkey between March 14-17,
2017 and included a sample size of 504 female adults ages
18+ with at least one child.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lands-end-celebrates-moms-through-the-dearmom-mothers-day-campaign-300444279.html
SOURCE Lands' End, Inc.