Girl Scouts Selected Grand Champion of the 2012 Social Media
Leadership Awards
NEW YORK, November 21, 2012 /PRNewswire-USNewswire/
-- Girl Scouts of the USA
(GSUSA) has been selected an Overall Grand Champion of the 2012
Social Media Leadership Awards, the first global competition to
honor organizations that have overcome challenges through the use
of social media. The Social Media Leadership Awards, presented by
Knowledge@Wharton and Social Strategy1, and supported by Ernst
& Young, announced the category winners and overall grand
champion of the competition, which honored 18 organizations that
demonstrated success in overcoming a challenge through the use of
social media, including Morgan Stanley Smith Barney, The Vanguard
Group Inc., Adobe, and others.
"This award is wonderful acknowledgement of GSUSA's increasing
efforts to utilize technology and social media to further engage
girls, and I am so proud of our team and their work," said
Anna Maria Chavez, CEO of Girl
Scouts of the USA. "We know that
girls are deeply invested in the digital space, and social media
enables us to foster a greater sense of community among Girl Scouts
around the country and globe."
Not only are today's girls actively engaged online, they also
aspire to someday be at the forefront of the rapidly evolving
technological business landscape. According to the Girl Scout
Research Institute study Generation STEM: What Girls Say about
Science, Technology, Engineering, and Math, 74 percent of teen
girls are interested in STEM subjects and the general field of
study. Further, a high 82 percent of girls see themselves as "smart
enough to have a career in STEM."
During its monumental 100th anniversary year, GSUSA
has committed itself to building girl leadership in the next
century. This year, GSUSA launched ToGetHerThere, the
largest, boldest advocacy and fundraising cause dedicated to girls'
leadership in the nation's history. To match, Girl Scouts has
launched a $1 billion philanthropic
campaign for girls to fuel this effort and to fund opportunities
that enable girls to lead.
"In 2012, we decided to step up our social media strategy," said
Philip Bae, director of interactive
marketing at GSUSA. "During our 100th Anniversary year,
we consolidated our efforts, expanded our engagement in the digital
space, and used social media to increase membership and start a
national conversation about our girl leadership program."
About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development
organization for girls, with 3.2 million girl and adult members
worldwide. Girl Scouts is the leading authority on girls' healthy
development, and builds girls of courage, confidence, and
character, who make the world a better place. The organization
serves girls from every corner of the United States and its
territories. Girl Scouts of the USA also serves American girls and their
classmates attending American or international schools overseas in
90 countries. For more information on how to join, volunteer or
reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U or
visit www.girlscouts.org.
About Social Strategy1
Social Strategy1 is a managed services and business
intelligence firm specializing in social media and online
intelligence. Supported by teams of analysts that provide clients
actionable insights for managing online presence and strategy, SS1
serves multiple industries and business functions. For more
information, visit www.socialstrategy1.com or follow
"@sstrategy1" on Twitter.
About the Wharton School and Knowledge@Wharton
Founded in 1881 as the first collegiate business school, the
Wharton School of the University of
Pennsylvania is recognized globally for intellectual
leadership and ongoing innovation across every major discipline of
business education. With a broad global community and one of the
most published business school faculties, Wharton creates ongoing economic and social
value around the world. The School has 5,000 undergraduate, MBA,
executive MBA, and doctoral students; more than 9,000 annual
participants in executive education programs; and a powerful alumni
network of 91,000 graduates.
Knowledge@Wharton is a free biweekly online resource that
captures knowledge generated at the Wharton School and beyond
through such channels as research papers, conferences, speakers,
books, and interviews with faculty and other business experts on
current business topics. The Knowledge@Wharton network -- which
includes Chinese, Spanish, Portuguese and Indian editions -- has
more than 2.1 million subscribers worldwide.
About Ernst & Young
Ernst & Young is a global leader in assurance, tax, transaction
and advisory services. Worldwide, our 152,000 people are united by
our shared values and an unwavering commitment to quality. We make
a difference by helping our people, our clients and our wider
communities achieve their potential. For more information about our
organization, please visit www.ey.com.
SOURCE Girl Scouts of the USA