PARSIPPANY, N.J., Feb. 10, 2016 /PRNewswire/ -- Tired of
turning on your hotel TV only to be bombarded and bored with the
details of what's happening in Ballroom C? We hear you. That's why
Wyndham Rewards® is changing the game with the hospitality
industry's first-ever sitcom for hotel guests—upping the ante for
in-room entertainment and giving travelers everywhere reason to
take pause before reaching for their remotes.
Launching today with a phased distribution to more than 7,500
Wyndham Rewards hotels around the world, the all-new series "Have
Points, Will Travel," is a first-of-its-kind program that
follows a young married couple as they travel their way down the
west coast of the U.S. with only the clothes on their backs and one
million Wyndham Rewards points to get them there. It's mockumentary
sitcom meets reality TV, and it puts a new spin on showing guests
just how simple and rewarding a great hotel loyalty program—not to
mention in-room entertainment—can be.
"It's no secret that in-room hotel TV programming is boring.
Most people tune it out or click it off," said Noah Brodsky, senior vice president of worldwide
loyalty and engagement at Wyndham Hotel Group. "Talk about a missed
opportunity. At Wyndham, we have hundreds of thousands of guests
staying at our hotels each and every night. That's hundreds of
thousands of opportunities to connect on a daily basis in a way
that's not only fun and fresh, but that keeps us top of mind when
they travel."
Centered around newlyweds Dean and Traci, played by Stephen Visocan and Rachel Adams, the inaugural episode drops the
intrepid husband and wife duo in an unknown location with only one
million Wyndham Rewards points and nothing else—not even a little
cash. With only each other, their wits and their points, the couple
must make their way from destination to destination, all with the
promise that by the end, whatever points they haven't used, they
get to keep. Along the way they meet colorful characters, tackle
humorous challenges and, of course, discover just how simple and
easy it is to use Wyndham Rewards.
Added Brodsky, "Great brands don't just put out ads, they speak
to their customers in ways that are memorable and that resonate.
Great brands are creative, take chances and add value. That's what
we're doing with Wyndham Rewards and "Have Points, Will Travel". We
have an opportunity through Dean and Traci to not only educate and
entertain our guests, but inspire them to travel and create
adventures of their own."
Episode 1 of "Have Points, Will Travel" was directed by the
accomplished documentary, commercial and comedic filmmaker
Josh Miller. The episode was
produced by CY&N, the production arm of People Ideas &
Culture (PI&C), a leading creative agency based in New York City. In addition to Wyndham Rewards
hotels, the episode may be viewed on the Wyndham Rewards' YouTube
channel at www.youtube.com/wyndhamrewards.
Entirely re-imagined in 2015, the new Wyndham Rewards makes
earning and redeeming generous rewards for travel both simple and
attainable. The program eliminates confusing reward categories and
instead offers a flat, free night redemption rate - the first of
its kind for a major loyalty program. Members earn a minimum of
1,000 points for every qualified stay and for just 15,000 points,
can redeem a free night at any of more than 7,500 Wyndham Rewards
hotels across the globe with no blackout dates. For more
information on Wyndham Rewards or to enroll, visit
www.wyndhamrewards.com.
About Wyndham Hotel Group
Wyndham Hotel Group is the
world's largest hotel company based on number of hotels and is one
of three hospitality business units of Wyndham Worldwide (NYSE:
WYN). As both a leading hotel brand franchisor and hotel management
services provider, the company's global portfolio consists of
over 7,800 properties and 678,000 rooms in 72 countries under the
following brands: Dolce Hotels and Resorts®, Wyndham Grand® Hotels
and Resorts, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels,
TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®,
Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn &
Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and
Knights Inn®. Wyndham Rewards, the company's guest loyalty program,
offers more than 44 million members the opportunity to earn and
redeem points at thousands of hotels across the world. For more
information, visit www.wyndhamworldwide.com.
Logo -
http://photos.prnewswire.com/prnh/20160210/331760LOGO
Video - https://youtu.be/7yxZK9raYQ0
Photo - http://photos.prnewswire.com/prnh/20160210/331761
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/wyndham-rewards-offers-fresh-take-on-branded-in-room-content-with-launch-of-new-industry-first-sitcom-300218132.html
SOURCE Wyndham Rewards