Diverse Roster of Lifestyle Series Help Great American Country Increase Its Prime Ratings
April 22 2015 - 11:45AM
Business Wire
Road trips, flea markets, retro RVs and unexpected characters
helped Great American Country (GAC) deliver ratings that are 14%
higher than last year. GAC’s 400 hours of lifestyle programming,
which includes the Emmy-nominated Flea Market Flip, starring
design enthusiast and Good Morning America anchor Lara Spencer, is
up 19% versus last season and is on track for its best season yet.
The hit series showcases duos who compete to repurpose flea market
finds for a profit.
Junk Gypsies, with siblings Amie and Jolie Sikes, also
continues to build a fan base on the network. Ratings for the most
recent season of the series grew 71% among viewers P25-54 versus
the prior season. A third season, which counts musical artists
Miranda Lambert and Green Day's Billie Joe Armstrong among featured
stars, is on tap for premiere Monday, June 1, at 8 p.m. ET. Another
strong performer, Flippin' RVs, which highlights the
restoration of vintage recreational vehicles, has been renewed for
a second season.
“Our ratings are at a six-year high, so we are very focused on
building our awareness and sustaining our growth,” said Allison
Page, general manager, Great American Country, HGTV and DIY
Network. “GAC just ended its most upscale quarter ever with a
median income that is at an all-time high, so we are delivering an
audience that advertisers covet.”
In the first quarter of 2015, the network generated significant
pop culture and social media buzz with premieres of original series
featuring celebrities with well-established fan bases
experiencing life around the country. Off the Map with Shannen
& Holly followed actors Shannen Doherty and Holly
Marie Combs as they participated in extraordinary local activities
during an excursion through six states in the Southeast. A Very
Barry Branson showcased entertainer Barry Williams, well known
for his role as oldest brother Greg Brady on the classic family
sitcom The Brady Bunch, as he launched a 70s-inspired variety show
and tried to assimilate into the distinctive local community of
Branson, Missouri.
GAC expects the newest addition to its programming lineup,
Made from America, premiering on Thursday, April 30, at 9
p.m. ET/PT, to help broaden its audience. The series follows retro
T-shirt entrepreneur Gabe Johnson as he travels the country seeking
design inspiration from small businesses—including independent
bars, diners and retail establishments. Once the T-shirt design is
complete, Gabe gifts a portion of the proceeds from the sales to
the local business to help bolster its long-term success.
Made from America joins a programming slate that includes
ratings drivers Barnwood Builders featuring master craftsmen
from West Virginia who salvage antique barns or cabins and reuse
the wood to build modern homes and Living Alaska, which
captures the lifestyles of people who appreciate the state for its
unspoiled beauty. In March, Pinks All Out, a series about
the best drag racers in the country, premiered with ratings that
were 25% higher than the prior year.
“We’re clearly on the right track with our programming
strategy,” laughed Page.
Here are more details about upcoming premieres and new episodes
on GAC:
New Series Premieres:
Made from AmericaSeries premiere: Thursday, April 30,
at 9 p.m. ETRetro T-shirt designer Gabe Johnson crisscrosses
America in search of iconic restaurants, mom-and-pop shops and
other classic haunts to find inspiration for his custom tees in
Made from America. We’ll meet the heroes behind these small-town
businesses and witness how one man with a vintage t-shirt vision is
giving back.
Returning Series:
Flippin’ RVsNew episodes premiere: Wednesday, April 1,
at 9 p.m. ETFlipping RVs follows young married couple Justin
and Anna Scribner as they scour the countryside looking for vintage
RVs and trailers to return to their former glory. These RV pickers
will stop at nothing in their search for obscure and valuable
trailers.
Junk GypsiesNew episodes premiere: Monday, June 1, at
8 p.m. ETTexas-based sisters Amie and Jolie Sikes search thrift
stores and roadside sales for vintage items on their
trash-to-treasure missions. Each episode features the Sikes’ as
they transform their haul of “junk” into beautiful décor items they
use in signature room designs.
Flea Market FlipNew episodes premiere: Sunday, July 5,
at 8 p.m. ETFlea markets are filled with hidden treasures, but
you have to know where to look. In Flea Market Flip, two teams go
head-to-head to see who can make the most money transforming
unexpected diamonds in the rough into high dollar gems. Each team
is given $500 along with a list of items they need to find and buy
in one hour. They then get 24 hours to transform and 24 hours to
sell their refurbished items. In the end, the team that makes the
most net profit wins $5,000.
ABOUT GREAT AMERICAN COUNTRY
Great American Country, sister network to HGTV and DIY Network,
delivers original lifestyle programming coast-to-coast to viewers
in more than 62 million US households. Hit original series include
Flippin’ RVs, Junk Gypsies, Barn Hunters, Off the Map With Shannen
& Holly starring Shannen Doherty and Holly Marie Combs, and
Flea Market Flip, hosted by design enthusiast and Good Morning
America anchor Lara Spencer. Learn more, and discover where you can
watch GAC using the “Find Us” tool at gactv.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150422006110/en/
GACAudrey Adlam, 212-549-8599aadlam@hgtv.comorAmy Hammontree,
865-560-4639ahammontree@hgtv.com
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