BOSTON, March 12, 2015 /PRNewswire/
-- Santander Bank, N.A., announced today the launch of
its I LOVE MY BANK initiative. The innovative colleague engagement
and customer service program is part of the Bank's broader 2015
effort to strengthen its connection to its customers and colleagues
– its two most important constituencies – through investing
resources into enhancing those relationships.
The initiative will harness the power of the Bank's most
important assets by transforming colleagues into brand advocates
through the I LOVE MY BANK car program, which offers eligible
employees the chance to sign up for a subsidized lease on a branded
2015 FIAT® 500 Sport HB.
"Investing in our company culture through programs such as I
LOVE MY BANK demonstrates how highly we value our colleagues and
empower them to serve as ambassadors for the Santander brand," said
Roman Blanco, CEO of Santander Bank, N.A. "It underscores the
critical role they play in ensuring we deliver on our promise to
provide unparalleled customer service."
As part of the I LOVE MY BANK initiative, Santander is forging a
deeper connection with its customers through an in-branch listening
tour across its Northeast footprint in New England, New York, New
Jersey and Pennsylvania.
Now through March 27, 2015, Santander
is hitting the road in the branded FIAT® 500 to engage with
customers to solicit feedback on their experience with the Bank.
This will give Santander a stronger understanding of how it can be
a better bank, and determine what tools and resources it should
have in place to help its customers make progress toward reaching
their life goals.
"Going directly into the communities we serve, personally
engaging with our customers and hearing what they have to say will
provide invaluable feedback in helping us develop the products and
services to enhance their banking experience. It is essential to
our on-going effort to bring value back to banking," Blanco
continued.
Santander selected the FIAT® 500 for the I LOVE MY BANK program
for its impressive fuel efficiency, simplicity, quality, and drive
for innovation. These are values shared by both brands.
About Santander
Santander Bank, N.A. is one of
the largest retail banks in the United
States by deposits. Its main corporate offices are in
Boston and it operates principally
in Connecticut, Delaware, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania and Rhode Island. Santander's 9,703 employees
serve its 1.8 million customers through the Bank's 703 branches,
2,092 ATMs, call centers, website and mobile app. Supervised by the
Office of the Comptroller of the Currency and a member of the
Federal Deposit Insurance Corporation, Santander in the United States is a wholly-owned,
financially autonomous subsidiary of Banco Santander (NYSE: SAN), a
global commercial and retail bank. For more information about
Santander, visit www.santanderbank.com or call 877-768-2265.
Media Contacts:
Nancy
Orlando
Media Relations Manager
nancy.orlando@santander.us
617.757.5765
Erin Evanoka
Elevate Communications
eevanoka@elevatecom.com
646.456.9649
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SOURCE Santander Bank, N.A.