New York & Company Plans to Double the Eva Mendes Business
March 16 2017 - 4:02PM
Business Wire
Her namesake collection is expanding to 24
additional Shop-in-Shops and six new store locations in the
upcoming months
New York & Company, Inc. (NYSE:NWY) is continuing to build
its ever-growing partnership with actress and fashion entrepreneur,
Eva Mendes. The specialty retailer today announced that the Eva
Mendes Collection will be expanded to over 50 shop-in-shops and 19
Eva Mendes boutiques, in addition to a very strong online business.
In addition, six New York & Company stores will be opening in
the upcoming months, all offering an extended assortment of Eva’s
eponymous collection.
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One of the newest New York & Company locations is centered
in one of Miami’s most iconic shopping centers, Dadeland Mall. The
store opens today and will host Eva and some of Miami’s most loyal
customers at the Grand Opening tonight. Hundreds of guests are
expected to arrive to meet Eva and take photos with the beloved
actress. “It is such a thrill to open more stores, especially in
the Miami Area,” Eva says. “I was born in Miami, so this city has
always been dear to me.”
Eva’s newest collection—and largest yet—includes over 100 pieces
ranging from apparel and shoes to handbags and jewelry. “It was
important to me for my spring collection to include something for
everyone, which is also why we are currently offering more styles
and inclusive sizing from 0 to 20,” Eva expresses. “I hope that by
expanding my collection to additional locations, even more women
are able to find looks that fit their own personal tastes and
lifestyles.”
“We marked an extraordinary milestone with Eva this past year,
achieving over $50 million in sales, with a goal to reach over $100
million in the near term,” explains Greg Scott, CEO of New York
& Company. “Eva has been a fantastic partner and I’m excited to
see how this expansion will impact Eva’s fans. By expanding to six
new stores and by designating more space to the 50 Eva
shop-in-shops, we are introducing new clientele to her amazing
collection while addressing the strong demand in these markets for
both, the Eva Mendes Collection and our New York & Company
brands.”
The new stores added to the New York & Company retail
network are all stores in high-traffic shopping centers, including
Dadeland Mall and Miami International Mall in the Miami-Metro area
and Fashion Centre at Pentagon City in Arlington, VA. New York
& Company reports high e-commerce activity in these areas and
is opening these additional brick and mortar locations to enable
customers to fully experience the brand.
Apparel from the Eva Mendes Collection ranges from $46.95 to
$129.95. The collection launches today in all New York &
Company stores nationwide and online at nyandcompany.com. To
download images of the collection click here.
To download campaign images click here
New York & Company, Inc. is a specialty retailer of women's
fashion apparel and accessories, and the modern wear-to-work
destination for women, providing fashion that is feminine,
polished, on-trend and versatile. New York & Company, Inc.
helps its customers feel confident, put-together, attractive and
stylish by providing affordable fashion. The Company's proprietary
branded New York & Company® merchandise is sold through
its national network of retail stores and online
at www.nyandcompany.com. The Company operates over 400 stores
nationwide.
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Press:Paul Wilmot CommunicationsNicolette Ficchi,
212-206-7447nficchi@paulwilmot.com
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