WESTON, Mass., Feb. 11, 2016 /PRNewswire/ -- Monster (NYSE:
MWW) today announced that Monster Social Job Ads is now able to
identify and serve recruitment advertising to both passive and
active qualified job candidates across Facebook, the world's
largest social platform, in addition to Twitter. This integration
of programmatic job advertising on Facebook uses exclusive
professional information.
"Monster Social Job Ads transforms the way employers can connect
with talent," said Joe Budzienski,
Vice President, Product and Strategy, Monster. "To date, our more
than 3,900 customers using the product have seen 90M impressions
and nearly one million engagements on Twitter. By expanding ad
reach to other platforms, including Facebook, we vastly increase
the effectiveness of Monster Social Job Ads for our customers,
continuing our work to better connect people and jobs."
Monster Social Job Ads provides immediate and automated
distribution of job advertising to skilled candidates across the
full Twitter and Facebook audiences, using unprecedented targeting
technology, aggregating career-specific data from more than 100
social sources and Monster's expansive resume database. This
sophisticated social recruitment tool enables employers to
programmatically seek out and engage with candidates across Twitter
and Facebook regardless of whom those individuals follow or like.
Targeted to a total of 1.8 billion active users on Facebook and
Twitter, prominently displayed ads grab the attention of candidates
who fit specific job criteria.
With more than 17,500 Monster Social Job Ads campaigns run
to-date, customers have seen great success:
"We were blown away with the results," said Lauretta McKie, Human Resources Manager,
Nearfield Systems Inc. "Monster Social Job Ads not only
exponentially increased our job views in the matter of a day, but
also delivered high quality candidates applying to the role with
the skill set we were looking for."
"Monster Social Job ads has broadened our posting reach and is
enabling us to create a consistent awareness for the National
Interstate and Vanliner brands," said Tony
G. Prinzo, Human Resources, National Interstate.
Monster Social Job Ads first launched in 2015 with distribution
on Twitter and is currently available in 17 countries with more
markets slated for release throughout 2016. For more information,
visit: www.monster.com/socialjobad.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE:
MWW) is a global leader in connecting people to jobs, wherever they
are. For more than 20 years, Monster has helped people improve
their lives with better jobs, and employers find the best talent.
Today, the company offers services in more than 40
countries, providing some of the broadest, most sophisticated
job seeking, career management, recruitment and talent management
capabilities. Monster continues its pioneering work of transforming
the recruiting industry with advanced technology using intelligent
digital, social and mobile solutions, including our flagship
website monster.com® and a vast array of products and
services. For more information visit monster.com/about.
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SOURCE Monster Worldwide, Inc.