Macy’s Honors Lunar New Year 2017
January 24 2017 - 9:00AM
Business Wire
The “Year of the Rooster” celebrations begin on
January 28
This month, Macy’s stores nationwide will pay tribute to Lunar
New Year 2017 with a wide array of educational activities and
special events to commemorate the “Year of the Rooster.” Through
artistic performances, music, fashion, in-store visuals and
cosmetic presentations, Macy’s will celebrate Lunar New Year
highlighting this year’s characteristics which instill diligence
and courage.
“Macy’s is proud to continue our long-standing commitment to
diversity, inclusion and respect,” said William Hawthorne, senior
vice president of Diversity Strategies, Macy’s, Inc. “Whether it’s
through specialized product assortment, in-store events or
community partnerships, we strive to celebrate the diverse cultures
of our customers and employees in a bigger and better way each
year. I am so excited for our Lunar New Year 2017 festivities to
begin.”
Family-friendly Lunar New Year-themed events will take place in
select stores across the country including California, Hawaii and
New York from Jan. 18 through Feb. 5. These festivities will
feature traditional activities ranging from Lion Dance and
instrumental performances to cosmetic tutorials, fashion
presentations, authentic refreshments and live music. Select stores
will also feature specially curated Mandarin costumes from the
Museum of Chinese in America.
As the gifts destination, Macy’s is proud to offer a variety of
Lunar New Year-themed products. Cosmetics, accessories and
fragrances will be featured throughout stores, including specialty
celebratory products, packaging, samples, and gifts with purchase.
Fashion jewelry will showcase a variety of Lunar New Year product
across categories and Michael Kors will offer an exclusive “Year of
the Rooster” key charm in a festive cherry and gold. Additional
holiday products include items in fashion, home, bedding, Godiva®
chocolates and housewares, all in the traditional red and gold
color palette.
Macy’s Lunar New Year festivities will also include
commemorative window display treatments, local advertising and
comprehensive tourism outreach detailing shopping trips, exclusive
savings and events for travelers visiting from China during the
holiday.
Below are the dates and locations for Macy’s Lunar New Year
in-store celebrations:
Macy’s Herald Square – New York, NY – Jan. 18Macy’s
South Coast Plaza – Los Angeles, CA – Jan. 28Macy’s Ala
Moana – Oahu, HI – Jan. 28Macy’s Santa Anita – Arcadia, CA –
Jan. 28Macy’s Flushing – New York, NY – Feb. 5
For a complete listing of specific event details and additional
information please visit www.macys.com/lunar.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 734 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
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version on businesswire.com: http://www.businesswire.com/news/home/20170124005405/en/
Macy's, Inc.Alyssa
Bendetson646-429-7447Alyssa.Bendetson@macys.comorChristine
Olver646-429-5713Christine.Olver@macys.com
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