Next Gen: The Hartford Expands Consumer Education Platform with Advanced Digital Resources
September 15 2015 - 11:22AM
Business Wire
Insurer launches interactive experience and videos to help
employees understand options and make benefits decisions during
enrollment
As benefits increasingly move from employer-paid to
employee-paid, The Hartford expanded its benefits education
platform to help consumers understand their options and make
informed decisions. Leveraging several years of proprietary
research, the employee benefits provider now offers an interactive
experience using decision-tree logic that helps consumers choose
and finalize benefits purchases.
“As a leading voluntary carrier, we believe it’s critical to
provide innovative educational resources to consumers,” said Mike
Concannon, executive vice president of The Hartford’s Group
Benefits business. “Our research shows individuals value
personalized support as they choose their benefits. Our new digital
experience makes the selection process easier, with validation
every step of the way.”
The Hartford’s interactive MyTomorrow® platform walks consumers
through specific benefit options provided by their employer and
makes suggestions about coverage amounts based on their answers to
questions. At the end of the experience, they receive a synopsis of
the online conversation and a detailed summary of their benefit
choices, which can be printed or emailed for later use. The
educational program is supported by additional resources, including
new light-hearted videos.
Last fall the insurer expanded its voluntary suite with critical
illness and accident insurance. The insurer’s Employee Choice
Benefitssm suite includes flexible plan options for life, short-
and long-term disability, accidental death & dismemberment
insurance, and DisabilityFLEX.®
“The Hartford is committed to providing best-in-class voluntary
products and services to the 12 million working Americans whose
lives and incomes we protect. These new educational resources will
help us reach even more consumers this enrollment season,” said
Concannon.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE:HIG)
is a leader in property and casualty insurance, group benefits and
mutual funds. The company is widely recognized for its service
excellence, sustainability practices, trust and integrity. More
information on the company and its financial performance is
available at www.thehartford.com. Join us on Facebook at
www.facebook.com/TheHartford. Follow us on Twitter at
www.twitter.com/TheHartford.
The Hartford® is The Hartford Financial Services Group, Inc. and
its subsidiaries, including issuing companies, Hartford Life
Insurance Company and Hartford Life and Accident Insurance Company.
Its headquarters is in Hartford, Conn.
HIG-M
Some of the statements in this release may be considered
forward-looking statements as defined in the Private Securities
Litigation Reform Act of 1995. We caution investors that these
forward-looking statements are not guarantees of future
performance, and actual results may differ materially. Investors
should consider the important risks and uncertainties that may
cause actual results to differ. These important risks and
uncertainties include those discussed in our 2014 Annual Report on
Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission.
We assume no obligation to update this release, which speaks as of
the date issued.
From time to time, The Hartford may use its website to
disseminate material company information. Financial and other
important information regarding The Hartford is routinely
accessible through and posted on our website at
http://ir.thehartford.com. In addition, you may automatically
receive email alerts and other information about The Hartford when
you enroll your email address by visiting the “Email Alerts”
section at http://ir.thehartford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150915006495/en/
The HartfordKelly J. Carter,
860-547-2122kelly.carter@thehartford.comorThomas Hambrick,
860-547-9746Thomas.hambrick@thehartford.com
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