Kevin Gentzel Appointed as Gannett’s First-Ever Chief Revenue Officer
July 15 2015 - 1:02PM
Business Wire
Gannett Co., Inc. (NYSE: GCI) today announced that Kevin Gentzel
joined the company as chief revenue officer (CRO). He comes to
Gannett most recently as head of advertising sales, North America
at Yahoo!, where he led the field advertising sales team and was
responsible for all premium, audience, search, native, online
video, programmatic, sponsorship and display advertising
revenue. Prior to joining Yahoo!, Gentzel served as CRO
of The Washington Post where he led The Post’s advertising
innovations and development of custom ad solutions as the media
organization began its transformation under Jeff Bezos.
“Having Kevin join Gannett in this new role is another testament
to the strong position we have in the marketplace and the talented
bench of leaders who know our potential and are motivated to help
us realize it. I’m excited to have Kevin join our executive
management team and am confident he will be a change agent right
out of the gate,” said Bob Dickey, CEO for Gannett.
“Kevin becomes the first CRO for Gannett. It indicates an
important change in the commitment to leveraging our proven local
to national capabilities for advertisers in forward-looking and
unique ways. Kevin brings years of media experience, a passion
for the business and a track record for innovation while leading
successful sales organizations. He understands the very
different media and marketing tools necessary to deliver value from
the small local business to the country’s top retailers and
national brands,” said John Zidich, president of domestic
publishing for Gannett.
“I am passionate about journalism and content and creating a
great reader experience. Gannett does all of this very well
and I am excited about our potential. The new Gannett starts
with strong brands and a large audience of over 100 million unique
visitors across its owned and operated sites, and continues to have
passionate readers engage with its printed newspaper
editions,” said Kevin Gentzel, CRO for Gannett. “Its
‘nationwide’ newsroom scales content for readers and
advertisers. Every story starts somewhere -- and this
local-national-local journalism capability Gannett owns is
powerful. From an ad product perspective, I am very interested
in building branded content capabilities that mirror this
local-national-local strategy. All of this gives Gannett the
opportunity and permission to do great things and grow."
Before joining The Post, Gentzel was CRO of NDN, an
online video syndication and news distribution platform. There, he
was responsible for all advertising revenue, brand marketing and
corporate communications for the company, as well as creating
future revenue-driving initiatives that grew the brand’s revenue by
300 percent.
Prior to NDN, Gentzel was CRO at Forbes Media where he
drove advertising revenue and marketing
for Forbes.com and Forbes magazine, among other
publications. He was at the forefront of developing native
advertising, and created and launched its native product AdVoice
on Forbes.com and in Forbes Magazine.
Gentzel started with Forbes Media in 1999, where he was
vice president and associate publisher of Forbes Magazine. During
this time, Forbes experienced all-time highs in market share within
the competitive business magazine category. In
2006, Gentzel was promoted to chief advertising officer
of Forbes.com. Under his direction, Forbes.com was
awarded “Sales Team of the Year” for 2006 and 2007 by the Razorfish
agency and MIN magazine.
Gentzel is a sought-after voice at top media industry
conferences and has spoken at events that include Business
Insider's IGNITION, Financial Times’ Digital Media Summit in
London, Forbes CMO Summit, and Digiday's Publishing Summit. He also
serves on the advisory boards of a handful of early-stage
companies.
Gannett Co., Inc. (NYSE: GCI) is a next-generation media
company committed to strengthening communities across our network.
Through trusted, compelling content and unmatched local-to-national
reach, Gannett touches the lives of nearly 100 million people
monthly. With more than 110 markets internationally, it is known
for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA
TODAY and specialized media properties. To connect with us, visit
www.gannett.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150715006278/en/
Gannett Co., Inc.For media inquiries, contact:Amber
Allman, 703-854-5358Vice President, Corporate
Communicationsaallman@gannett.comorFor investor inquiries,
contact:Mike Dickerson, 703-854-6985Vice President, Investor
Relationsmdickerson@gannett.com
New Gannett (NYSE:GCI)
Historical Stock Chart
From Mar 2024 to Apr 2024
New Gannett (NYSE:GCI)
Historical Stock Chart
From Apr 2023 to Apr 2024