LAS VEGAS, April 18, 2016 /PRNewswire/ -- NAB SHOW
-- EMC Corporation (NYSE:EMC) today announced four new media
workflow enhancements for content creators, television and sports
broadcasters and content delivery providers. In a rapidly changing
and highly competitive market, user-centric solutions are a
critical differentiator, and these new offerings enable customers
to accelerate the creation and monetization of media, ensuring they
can store, manage, protect and analyze their digital media
assets.
With a deep understanding of the media and entertainment
industry, EMC and its ecosystem of collaborators enable customers
with options to help achieve success in a fast-changing
environment. 4K production formats, leveraging IP and Cloud
technologies, deploying on-demand video services, and collaborative
editing are all driving the demand for storage capacity,
simplicity, bandwidth, and faster file access. Recognizing these
shifts, EMC is teaming up to announce the following at NAB
2016:
- Advances in uncompressed 4K workflows with Pixspan, Aspera
and NVIDIA – EMC, Pixspan, Aspera and NVIDIA are bringing
uncompressed 4K workflows to IT infrastructures, advancing digital
media workflows with full resolution content over standard 10GbE
networks. Customers can now achieve savings and performance
increases of 50-80% in storage and bandwidth throughout the entire
workflow – from on-set through post to final assets. Artists and
facilities using creative applications for compositing, visual
effects, DI, and more can now work faster than ever before with
camera raw, DPX, EXR, TIFF and Cineon files. Content can be safely
stored on EMC's Isilon® scale-out NAS for shared
collaborative access to project data in the data center, around the
world, or to the cloud.
- Channel playout with Imagine Communications – EMC and
Imagine Communications bring live channel playout with the Versio
solution in an offering with EMC's converged VCE®
Vblock® system and EMC's Isilon scale-out NAS storage
system. EMC's technology and Versio, Imagine Communications'
field-proven, cloud-capable channel playout solution, help to
enable broadcasters to securely fulfill channel play-out across
geographically dispersed network operations to help engage
customers with content tailored to their respective
operations.
- Remote and collaborative editing with MXFserver
–Utilizing MXFserver software and EMC's Isilon scale-out NAS to
deliver storage as well as a platform for industry-leading editing
applications, creative professionals can edit in high-resolution
from remote locations while media resides in a central site, such
as the main studio. In addition to remote editing, all MXFserver
collaborative editing products will also be on display during the
show at EMC's booth.
- Cloud-based multi-platform content delivery with Anevia
– Anevia and EMC enable telco & media organizations to offer a
CloudDVR service to access and view recorded content on virtually
any device at any time. This allows organizations to seamlessly
scale up to petabytes of content and millions of users. The booth
demo will show Anevia's ViaMotion Plus software delivering live
content to a tablet using EMC Isilon scale-out NAS.
EMC works with thousands of organizations in the media and
entertainment industries, spanning post-production, animation, and
VFX broadcast, Pay TV, and Subscription Video on demand. Customers
include Lightstorm Entertainment and Major League Baseball Advanced
Media (MLBAM).
EMC will be exhibiting at NAB Show in booth #SL9605 in the South
Hall of the Las Vegas Convention
Center. The exhibition will include new media workflow solutions
for content creators, television and sport broadcasters, and
content delivery providers. NAB Show is the world's largest
electronic media show covering the creation, management and
delivery of content across all platforms. The event brings together
more than 90,000 attendees from 156 countries and more than 1,700
exhibitors.
EXECUTIVE QUOTES
Tom Burns, CTO of Media and
Entertainment Division at EMC
"At EMC, we believe the media
industry is all about creating and delivering great stories. To
help media companies accomplish this, we continue to challenge the
status quo of storage and solutions by leveraging next generation
IT technologies. Our goal is to give our customers and partners a
simple-to-manage, future-proof foundation for their business and
workflows so that they can continue to adapt and transform in this
rapidly evolving industry."
About EMC
EMC Corporation is a global leader in enabling businesses and
service providers to transform their operations and deliver IT as a
service. Fundamental to this transformation is cloud computing.
Through innovative products and services, EMC accelerates the
journey to cloud computing, helping IT departments to store,
manage, protect and analyze their most valuable asset – information
— in a more agile, trusted and cost-efficient way. Additional
information about EMC can be found at www.emc.com.
EMC, EMC2, the EMC Logo, Isilon, VCE, and Vblock are
registered trademarks or trademarks of EMC Corporation in
the United States and other
countries.
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SOURCE EMC Corporation