HOPKINTON, Mass.,
March 16, 2015 /PRNewswire/
-- http://pulseblog.emc.com/2015/03/11/rsa-further-empowers-its-customers-channel-partners/
Channel partnerships have been instrumental on RSA's path to
becoming a $1 Billion organization.
Given the channel's integral role to RSA's go-to-market strategy,
RSA is constantly inspecting its channel partner offerings,
modifying what needs improvement, and introducing new programs to
drive more fruitful relationships. With that, RSA is excited to
formally announce the launch of the RSA SecurWorld Delivery
Services Program for its channel partners. This program is designed
to enable channel partners to provide the implementation and
installation services and support to their customers, ultimately
maximizing their value as their customers' "go-to" trusted advisor.
One of RSA's hottest technologies, RSA Identity Management and
Governance (IMG), is the first solution available in this program,
with RSA Security Analytics and RSA Archer GRC to follow later this
year.
World-class customer support is engrained in RSA's business, and
the RSA SecurWorld Delivery Services Program only strengthens this
sentiment. The most profitable path for partners (and RSA's
preferred method) is to have channel partners become certified to
deliver services themselves. Plus, it empowers the customer to
ultimately decide who they want to work with from an implementation
and support perspective. To become certified in the Delivery
Services Program, channel partners undergo a series of advanced
technical trainings, delivery methodologies, and mentoring
engagements with RSA. Once complete, they are deemed a RSA
Certified Delivery Services Partner in a particular solution.
There are several flexible service models that channel partners
can choose from, including:
- Channel Partner-Delivered Services –
Channel partners own the customer services engagement by investing
in building their own technical expertise for implementation and
support services through RSA's certification programs, proven
methodologies, and robust tools. This offers the highest margin and
is designed to fully enabled channel partners to act as their
customers' trusted advisor.
- Co-delivered Services – If channel
partners want to sell solutions, while minimizing total
investments, they can enhance their solution portfolio by reselling
services offerings from RSA Global Services or their Authorized
Distributor. Channel partners will own the customer relationship up
to delivery, and the service provider will interact with the
customer only after that. This provides customers with quality
services options, while also enabling channel partners to add
services to their own portfolio as demand for solutions
increases.
- RSA Delivered Services – Channel
partners maintain ownership of all customer relationships and
onsite activity, while leveraging RSA's ability to provide
resources for remote services.
The RSA SecurWorld Delivery Services Program is a tremendous
step forward in RSA's channel organization. Partners benefit by
gaining access to the enablement and support needed to deliver a
comprehensive portfolio of best-in-class installation and
implementation services, while customers benefit with more
flexibility to choose who they want to work with. In the end,
exceptional customer service is what it is all about.
RSA channel partners interested in joining the program can find
more information at www.RSAPartnerCentral.com.
Video -
https://www.youtube.com/watch?v=DmbkRrhPjuU&index=1&list=PL69kuTXA1IavblempKNFsy3Ji0Ui1klXn
Photo - http://photos.prnewswire.com/prnh/20150313/181618LOGO
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SOURCE EMC Corporation