NEW YORK, May 13, 2015 /PRNewswire/ -- Since 1972, Snapple
has been made with the best stuff on Earth, winning the hearts and
taste buds of consumers through its wide variety of refreshing and
unique flavors. Born in Brooklyn,
the brand has won a special place in the hearts of New Yorkers, and
this year Snapple rallied its hometown fans to share their love
with the rest of the country. Now, Nick
Cannon – rapper, actor, host of America's Got Talent,
and Snapple-lover – is joining the brand in asking people from
coast-to-coast to share why they love Snapple online with the
hashtag #LOVESNAPPLE.
From the first beverage sold out of a Brooklyn storefront, Snapple continues to be
one of New York's most loved
beverages, and home to some of the brand's most loyal fans. Earlier
this year, in addition to asking New Yorkers to share their love
with the rest of the country, Snapple chose three Big Apple natives
and Snapple fanatics to feature in the brand's 2015 advertising
campaign, including national TV spots currently on air.
"We are so fortunate to have the best fans on Earth and want
them to be front-and-center in helping spread the love of Snapple
across the country," said Brent
Chism, Director of Marketing, Snapple. "We love how
passionate New Yorkers are about our brand, and are excited for the
rest of the country to join Snapple and Nick Cannon in sharing their love online with
#LOVESNAPPLE."
With the rest of the country joining New Yorkers in the Snapple
love-fest, the brand wanted to benchmark consumer-centric Snapple
stats – specifically the variation of flavor preferences by region.
A recent Snapple study1 found that while Snapple
enthusiasts in New York and the
East Coast are all about Lemon Tea (25 percent), the South (30
percent) prefer Kiwi Strawberry, while Midwesterners (29 percent)
and West Coast folks (30 percent) love Peach Tea the most. With the
help of New Yorkers and Nick Cannon,
the brand is excited to continue sharing the love of Snapple with
the rest of the country.
"Snapple and I go way back, so when the brand approached me to
help spread the love of Snapple across the country, I knew it was
something I wanted to be part of," said Nick Cannon. "Everyone should share why they
love Snapple online using the hashtag #LOVESNAPPLE, because not
only is Snapple delicious and perfect for the upcoming summer
months, but you also never know when the brand might surprise lucky
fans that do!"
To learn more about Snapple, visit www.snapple.com and check out
the hashtag #LOVESNAPPLE on social and online channels to read all
the reasons why real people love Snapple.
About Snapple
Snapple, a brand of Dr Pepper Snapple
Group (NYSE: DPS), is a leader in great-tasting premium beverages.
Founded in 1972 by three childhood friends, Snapple got its start
in Greenwich Village, New York and is now available throughout
the United States. Snapple prides
itself on developing, producing and marketing a wide variety of
premium beverages, including ready-to-drink iced teas, juice
drinks, 100% juices and water. DPS is a leading producer of
flavored beverages, marketing Snapple and 50-plus other brands
across North America and the
Caribbean. For more
information, visit Snapple.com or DrPepperSnapple.com. For the
brand's latest news and updates, follow Snapple at
Facebook.com/Snapple or Twitter.com/Snapple.
1 All data compiled from an online survey of 2,703
adults 18 and older living in the continental United States conducted from March 31 – April 6,
2015 by VeraQuest for Dr Pepper Snapple Group.
Contact:
Dr Pepper Snapple
Group
Brian Bell
(972) 673-6688
Ketchum
Carrie
Ziskind
(202) 835-9417
Logo -
http://photos.prnewswire.com/prnh/20150513/215705LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/snapple-wants-you-to-share-why-you-lovesnapple-300082482.html
SOURCE Snapple