Dow and Russell Collaborate on Wearable Technology Featuring Intellifresh™-Powered Apparel
April 25 2016 - 9:00AM
Business Wire
The Dow Chemical Company (NYSE: DOW) and Russell Brands, LLC are
announcing a collaboration to provide advanced odor and freshness
protection to apparel performance products using Dow’s patented
SILVADUR™ technology. Products treated with this technology will
feature the Intellifresh™ brand. The collaboration with Russell is
among Dow’s first uses of the Intellifresh™ brand on performance
apparel products.
“Dow research shows that more consumers are looking for products
that promote a healthier lifestyle,” said Larry Ryan, business
president for Dow Energy & Water Solutions. “Consumers surveyed
indicated they are interested in purchasing a wide variety of
products with durable protection against odor or odor-causing
bacteria. The collaboration with Russell is a prime example of how
Dow, with its innovative technology behind Intellifresh™, can
partner with brand owners, manufacturers and retailers to fulfill
consumer needs."
The Russell® COOLFORCE™ tee, powered by Intellifresh™, is the
most recent performance apparel product to incorporate this
invisible ingredient that provides built in freshness and odor
protection. The secret to the long-lasting freshness comes from
Dow’s patented SILVADUR™ technology, which neutralizes bacteria
that can build up on fabric surfaces so fabrics stay fresher
longer, even between washings. COOLFORCE™ tees are available in
stores and online at Walmart.com/Russell.
“We are thrilled to announce this exciting collaboration with
Dow, which will allow us to offer our consumers one of the most
innovative performance elements in today’s market,” said Rick
Medlin, chief executive officer and president of Russell Brands,
LLC, a subsidiary of Fruit of the Loom, Inc. “Our brand is
committed to seeking the highest standards of performance in
athletic apparel at an affordable price, and it’s a privilege to
share this technology with all our consumers.”
Russell Brands chose the innovative COOLFORCE™ tee as its launch
product due to the advanced technical nature of the SILVADUR™
technology. The COOLFORCE™ tee already includes a proprietary,
chemical-free cooling technology that doesn’t degrade over time,
allowing wearers to elevate their workouts by keeping them cool and
dry to reach their maximum performance potential. The inclusion of
the Intellifresh™ odor-protection ingredient complements these
features, adding another superior benefit to the COOLFORCE™
tee.
The Intellifresh™ logo will be featured on Austin Dillon’s No. 3
Dow Chevrolet at the NASCAR Sprint Cup Series race in Talladega,
Alabama on May 1, 2016. Dillon’s crew will be wearing
Intellifresh™-branded COOLFORCE™ tees during the race weekend.
The COOLFORCE™ tee powered by Intellifresh™ comes in a variety
of assorted colors. It contains all the desired features for added
comfort and even includes a small side pocket with a zipper to
accommodate needs while working out.
About Dow
Dow (NYSE: DOW) combines the power of science and technology to
passionately innovate what is essential to human progress. The
Company is driving innovations that extract value from material,
polymer, chemical and biological science to help address many of
the world's most challenging problems such as the need for clean
water, clean energy generation and conservation, and increasing
agricultural productivity. Dow's integrated, market-driven,
industry-leading portfolio of specialty chemical, advanced
materials, agrosciences and plastics businesses delivers a broad
range of technology-based products and solutions to customers in
approximately 180 countries and in high-growth sectors such as
packaging, electronics, water, coatings and agriculture. In 2015,
Dow had annual sales of nearly $49 billion and employed
approximately 49,500 people worldwide. The Company's more than
6,000 product families are manufactured at 179 sites in 35
countries across the globe. References to "Dow" or the "Company"
mean The Dow Chemical Company and its consolidated subsidiaries
unless otherwise expressly noted. More information about Dow can be
found at www.dow.com.
About Russell Brands, LLC
For more than 100 years, Russell Brands has supplied America’s
athletes and teams with the latest innovations to help them perform
at their best and is a leading supplier of apparel and team
uniforms at the high school, college and professional levels.
Russell Brand’s collegiate licensed products and athletic wear are
broadly distributed and marketed through department stores, sports
specialty stores, retail chains and college bookstores. Russell®,
available at Walmart, is the active apparel brand that connects a
consumer’s product performance needs with value and comfort for
life’s everyday activities.
®TM Trademark of The Dow Chemical Company (“Dow”) or an
affiliated company of Dow
RUSSELL®, the R® logo, and COOLFORCE™ are trademarks owned by
Russell Brands, LLC or a Russell affiliate.
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version on businesswire.com: http://www.businesswire.com/news/home/20160425005772/en/
Jamie EllisThe Dow Chemical CompanyMedia
Relations989-636-3325orF. Félix AlbarránDow Communications -
HygieneDow Microbial Control+41 447282665orKirby JordanCorporate
CommunicationsFruit of the Loom, Inc.270-935-4289
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