OAKLAND, Calif., Dec. 17, 2015 /PRNewswire/ -- A 2013 study
in the journal Pediatrics showed nearly 80 percent of the food
endorsed by top athletes was "energy dense and nutrient poor,"
while 93 percent of beverages endorsed got 100 percent of their
calories from added sugar. Now, one of the biggest names in sports
is bucking that trend.
That athlete? Who other than reigning basketball MVP
Stephen Curry?
Brita and Stephen Curry announced
today that Curry has signed a three-year deal with Brita to endorse
the brand's water filtration products and the benefits of water in
general. The newest ambassador for Brita, Curry will be
featured in national television advertisements and digital, public
relations and social media campaigns.
"Drinking water is essential to a healthy lifestyle," said
Curry. "Water is my drink. I like that Brita makes tap
water taste good, so you don't need to spend money or waste plastic
with bottled water."
The campaign, which will launch in January, will feature
national television spots likely to start airing in
March.
"This is an important day for Brita, but also for everyone who
has worked so hard to get more Americans to pick water," said
Ed Huber, general manager of the
Brita brand. "Stephen Curry is
a role model to millions of children and adults around the world.
By deciding to work with Brita – and make no mistake,
Stephen Curry could endorse any
beverage he wants –he's sending a powerful message that clean,
clear water is the right choice for everyone in America."
The partnership with Stephen
Curry is just one part of Brita's ongoing efforts to get
people to pick water. In addition to working with the
reigning MVP, Brita is a founding supporter of Drink Up, an effort
from the Partnership for a Healthier America and its honorary
chairwoman First Lady Michelle Obama
to encourage people to drink more water more often.
"It's hard to over-estimate the importance of deals like this,"
said Drew Nannis, chief marketing
officer at the Partnership for a Healthier America. "When we
launched Drink Up, this was the vision. We hoped to help
encourage trend-setting celebrities, consumer brands and others to
work together to encourage people to pick water more often.
Stephen Curry teaming up with Brita
is absolutely going to make a difference in our
efforts."
About Brita
Brita® water-filtration products are marketed in
the Americas by The Clorox Company. The brand makes filtering
pitchers, bottles and dispensers that let people get great-tasting
water from any tap. The Clorox Company (NYSE: CLX) is a
leading multinational manufacturer and marketer of consumer and
professional products with about 7,700 employees worldwide and
fiscal year 2015 sales of $5.7
billion. Clorox markets some of the most trusted and
recognized consumer brand names, including its namesake bleach and
cleaning products; Pine-Sol® cleaners; Liquid
Plumr® clog removers; Poett® home care
products; Fresh Step® cat litter; Glad® bags,
wraps and containers; Kingsford® charcoal; Hidden
Valley® dressings and sauces; Brita®
water-filtration products and Burt's Bees® natural
personal care products. The company also markets brands for
professional services, including Clorox Healthcare® and
Clorox Commercial Solutions®. More than 80 percent of
the company's sales are generated from brands that hold the No. 1
or No. 2 market share positions in their categories.
About Stephen Curry
The 2015 NBA MVP, Stephen Curry
is the starting point guard for the 2015 NBA Champions Golden State
Warriors. Curry, who is a two-time NBA All-Star, holds the NBA
record for the most 3-pointers in a season and in back-to-back
seasons. Curry is the only player in NBA history with at least 250
threes and 500 assists in consecutive seasons. Community and
charity-minded, Curry serves as the national spokesperson for
ThanksUSA and works closely with the United Nations
Foundation's Nothing But Nets campaign, providing
life-saving bed nets in Africa.
Follow Curry on social media: Instagram (@stephencurry30), Twitter
(@StephenCurry30), and Facebook
(https://www.facebook.com/StephenCurryOfficial/)
Logo - http://photos.prnewswire.com/prnh/20151216/296763LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/brita-makes-splash-by-partnering-with-stephen-curry-300194292.html
SOURCE Brita