OAKLAND and BERKELEY,
Calif., Sept. 29, 2015
/PRNewswire/ -- EnChroma – the company bringing color to the color
blind – and The Clorox Company (NYSE: CLX), today announced a
$10,000 gift from Clorox 2 to
purchase and distribute EnChroma's glasses to color blind
schoolchildren. EnChroma's Cx indoor glasses can enable red-green
color blind kids to more quickly and accurately interpret
color-coded information at school.
To bring to life the impact of seeing certain colors for
the first time, Clorox 2 and EnChroma today unveiled a video that
captures a family in Indiana with
eight brothers – all of whom are color blind – trying on EnChroma
glasses. The statistical odds of eight siblings in one family being
color blind is one in 255, or half of one percent (0.4%). The eight
boys are the first beneficiaries of Clorox's
donation.
"It's stunning that only 11 of 50 states currently test
schoolchildren for color vision deficiency (CVD)," said
Tony Dykes, CEO of EnChroma. "We
routinely hear moving stories from color blind people about their
struggles in school until they were finally diagnosed. Oftentimes,
color blind kids are labeled as slow learners or suffer other
humiliation. We're thrilled that Clorox wants to help CVD school
kids improve their learning, and applaud their philanthropy."
Studies have found that as much as 80 percent of information is
taken in visually. Many color blind students struggle to learn
color-coded information in school. This is significant because in
the first 10 years of a child's life the brain experiences its
fastest growth.
"When EnChroma told us about these eight brothers in
Indiana, we were inspired to help
them see the vividness of all colors," said Shaunte Mears-Watkins, Director of Marketing,
The Clorox Company. "As a brand that encourages you to 'Boost Your
Color,' we felt it was natural to partner with EnChroma to help
young people with color blindness and boost their opportunity to
learn in the classroom."
EnChroma will distribute glasses to color blind schoolchildren
in need while supplies last. To secure a pair of glasses, a parent
of a color blind student in grades K-9 may submit an application at
enchroma.com/clorox. EnChroma also announced it will match Clorox's
gift by distributing $10,000 worth of
its eyewear to schoolchildren in need. "It is important to get
EnChroma eyewear to as many color blind children as possible to
level the playing field at school," said Dykes. "This is one step
towards making that a reality."
Color blindness is often considered a mild disability, but
studies estimate that two-thirds of the 300 million people with CVD
feel it's a handicap. One in 12 men, and approximately one in 200
females, have some form of CVD.
In the color blind, EnChroma's glasses re-establish the correct
balance between signals from three photo-pigments in the eye. Once
the correct ratios entering the eye are re-established, the correct
color can be perceived. EnChroma emerged from a National Institutes
of Health (NIH) SBIR study on the feasibility of correcting color
vision deficiency, and over ten years of R&D.
About EnChroma
EnChroma is dedicated to positively
impacting the lives of the estimated 300 million people worldwide
with color vision deficiency. EnChroma has developed a robust line
of innovative eyewear products with cutting-edge optical technology
for men, women and children. The company is led by a team of
seasoned researchers, engineers and technology experts, backed by
an advisory board of world-renowned vision scientists. Based in
Berkeley, California, EnChroma
emerged from a National Institutes of Health SBIR grant designed to
study the feasibility of correcting color vision deficiency. To
reach us please call 510-497-0048, email info@enchroma.com or visit
enchroma.com.
The Clorox Company
The Clorox Company is a leading
multinational manufacturer and marketer of consumer and
professional products with about 7,700 employees worldwide and
fiscal year 2015 sales of $5.7
billion. Clorox markets some of the most trusted and
recognized consumer brand names, including its namesake bleach and
cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers;
Poett® home care products; Fresh Step® cat litter; Glad® bags,
wraps and containers; Kingsford® charcoal; Hidden Valley®
dressings; Brita® water-filtration products and Burt's Bees®
natural personal care products. The company also markets brands for
professional services, including Clorox Healthcare® and Clorox
Commercial Solutions®. More than 80 percent of the company's sales
are generated from brands that hold the No. 1 or No. 2 market share
positions in their categories.
The company also has been recognized recently for its corporate
responsibility efforts with two Climate Leadership Awards for
Excellence from the U.S. Environmental Protection Agency and
inclusion on the 2015 Newsweek Green Rankings and Corporate
Responsibility magazine's 100 Best Corporate Citizens 2015 list.
The Clorox Company and The Clorox Company Foundation contributed
approximately $15 million in combined
cash grants, product donations, cause marketing and employee
volunteerism during the past year. For more information,
visit TheCloroxCompany.com, the CR Matters Blog and follow the
company on Twitter at @CloroxCo.
NYSE: CLX
CLX-B
Video -
https://www.youtube.com/watch?v=PhqFvRo9gJ8&feature=youtu.be
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SOURCE EnChroma; The Clorox Company