By Anne Steele 

Viacom Inc. on Tuesday said it had reached a deal to buy Argentina's Televisión Federal SA from Telefónica SA for $345 million in cash.

Televisión Federal, known as Telefe, is one of the main free-to-air channels in Argentina, reaching 95% of all households in the country. It has attracted about 33% share of viewership year-to-date in 2016.

The deal, which combines Telefe with Viacom's popular pay TV networks -- including MTV, Nickelodeon, Comedy Central and Paramount Channel -- bolsters Viacom International Media Networks' position in Argentina and Latin America.

Viacom is exploring a potential merger with CBS Corp. A decade after splitting apart, Viacom and CBS were asked in September to consider merging by National Amusements, the Redstone family's holding company, which owns roughly 80% of the voting shares of both companies.

Viacom shares were down 0.9% midday to $38.53.

Write to Anne Steele at Anne.Steele@wsj.com

 

(END) Dow Jones Newswires

November 15, 2016 12:52 ET (17:52 GMT)

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