MELVILLE, N.Y., Nov. 17, 2016 /PRNewswire/ -- Canon
U.S.A., Inc., a leader in digital
imaging solutions, has been showcasing modern day rebels through
the Rebel With A Cause campaign in honor of the 25th
anniversary of the first EOS Rebel SLR camera. To celebrate the
culmination of the project, Canon hosted a contest to find a real
life rebel and is excited to announce that animal shelter advocate
and photographer Guinnevere Shuster
was selected as an individual that showcases that there truly is a
"rebel in all of us." To build awareness of the overcrowding within
shelters and the 3,000 animals euthanized each year*, Guinnevere
captured a "dog's best day" with shelter dog, Willa. The full
#WillasBestDay film, shot entirely on Canon EOS Rebel T6i DSLR
cameras, can be seen here: http://Canon.us/6whg with a call to
action for families to adopt.
"Four years ago, I started photographing shelter dogs. With
millions of animals still in shelters looking for their forever
home, I wanted to try and make a difference and do my part to
change people's opinions of animal shelters and their residents,"
said Shuster. "It's been amazing working with Canon to change the
portrayal of shelter animals by showcasing how to use photography
to capture dogs in their natural state, having fun, rather than the
stereotypical pictures that show shelter animals behind
'bars.'"
Throughout the video, Guinnevere can be seen photographing Willa
enjoying her best day – in a room filled with toys, playing with
bubbles, drinking water from a golden toilet and feasting like a
Queen on animal-friendly treats and meats. To help bring further
awareness, Guinnevere also partnered with Dogs of Instagram on a
series of posts to advocate for Willa's adoption.
"Canon is pleased to stand alongside Guinnevere Shuster, the winner of our consumer
contest and Canon's final Rebel With A Cause, and share her story
as she advocates for shelter animals," said Yuichi Ishizuka, president and COO, Canon
U.S.A., Inc. "Guinnevere embodies
the modern rebel in the world today and shares a passion that many
share around the country. Using her passion for photography,
Guinnevere aims to make a difference by finding shelter dogs their
forever homes."
The runners up from Canon's consumer contest include
Christopher Matthew, founder of the
G.R.O.O.M. project, who gives haircuts to the less fortunate;
Lauren Bianco, a developmentally
disabled wildlife photographer who works with Angela's House, a
home and agency for medically frail children; Pablo Rene Anzueto, who founded Wheels of Hope
to renovate bicycles for people in third world countries; and
Ken Casparis, who documents
individuals of the LGBTQ community with "Stories For Love." You can
see more about their projects here: http://Canon.us/5sh8.
In late 2015, Canon launched Rebel With A Cause, a campaign
designed to profile modern day rebels who challenge convention in
their own unique way, shown through the eye of a Canon EOS Rebel
DSLR camera. American Daredevil Nik Wallenda, the first and only
person to walk a tightrope across Niagara
Falls and the Grand Canyon, encouraged an unexpected group
of people to check items off of their personal bucket lists (video
here). In February 2016, Canon
continued Rebel With A Cause, with GRAMMY® winning producer Swizz
Beatz. Aiming to showcase artistic talent that may have otherwise
fallen under the radar of the art community through #TheUnknowns,
Swizz worked to curate an art show for the world to see on the
facades of museums in New York
City, followed by a gallery event at Sotheby's Auction House
and an online auction (video here). In October, Canon worked with
YouTube video creator and anti-bullying advocate Anna Akana who, along with The Groundlings
comedy troupe, worked with bullied teenagers ranging in ages from
13 to 17 to teach them how to use the power of comedy to face their
fears and confidently use their personal experiences as the basis
for their own comedic material (video here).
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc., is a
leading provider of consumer, business-to-business, and industrial
digital imaging solutions to the United
States and to Latin America
and the Caribbean (excluding
Mexico) markets. With
approximately $31 billion in global
revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third
overall in U.S. patents granted in 2015† and is one of Fortune
Magazine's World's Most Admired Companies in 2016. Canon
U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent
U.S.-based consumer service and support for all of the products it
distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and
environmental responsibility. In 2014, the Canon Americas
Headquarters secured LEED® Gold certification, a recognition for
the design, construction, operations and maintenance of
high-performance green buildings. To keep apprised of the latest
news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter @CanonUSA. For media inquiries, please
contact pr@cusa.canon.com.
About Guinnevere
Shuster
Guinnevere Shuster photographs
shelter animals to bring to life their vibrant personalities in
hopes of increasing their chance of getting adopted. Her
photographs show the animals in their natural state, having fun,
rather than the stereotypical pictures that show shelter animals
behind bars as creatures that are unwanted and need to be pitied.
To date, she's photographed over 7,500 animals and in 2015 the
Humane Society of Utah placed
11,318 animals in homes.
† Based on weekly patent counts issued by United States Patent
and Trademark Office.
All referenced product names, and other marks, are trademarks of
their respective owners
*Statistic provided by American Humane based on 2008 report.
Canon U.S.A.
website:
http://www.usa.canon.com
For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com
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SOURCE Canon U.S.A., Inc.