By Juliet Chung And Kirsten Grind 

Some of the world's biggest money managers are making sweeping changes to their European money-market funds amid expectations of losses for the normally staid investments.

The moves by BlackRock Inc. and Northern Trust Corp. stem from the European Central Bank's decision in September to cut interest rates into negative territory. The rate cut threatened the profitability of the EUR93 billion industry of euro-denominated money funds, which are used by large corporations and institutional investors as a place to park cash while earning a small amount of interest.

Already, several euro money funds have starting losing money and executives say they are bracing for the entire universe of euro funds to start doing so as soon as January as managers invest more of their portfolios at negative rates. The fund executives say that if they don't make any changes, they will be in the unusual position of paying to manage client money, an unsustainable situation that would result in the closing of euro money funds.

As a result, leading money managers including New York-based BlackRock are changing how they charge fees. Others, like State Street Global Advisors, have told clients they may start using similar strategies.

"You can presume every euro money market fund out there already has something in place to deal with this scenario, or they've given the money back already," said Pete Crane, president of Crane Data LLC, a mutual-fund research firm.

The shift complicates options for money-fund clients, who already are struggling with where to put cash denominated in euros as some banks now are charging to hold such deposits on the back of the September rate cuts.

This is the first time that a major market for institutional money funds--considered to be the dollar, the sterling and the euro--has experienced this sort of widespread rate challenge, money-fund managers said.

In addition to the rate cuts, banking regulations like Basel III have pushed down money funds' returns, managers say, by decreasing the amount banks are willing to pay for short-term investments some money funds make at banks.

"We get our customers asking, 'What am I missing here? What can I do?'" said Jason Straker, a portfolio manager for euro money-market funds for J.P. Morgan. With short-term investments costing clients or yielding little, he said, "if you can have a slightly longer investment horizon, now is the time to put that to good use."

Institutional investors are expressing more interest in having customized accounts that can invest in higher-yielding securities, Mr. Straker said. Money-market funds are required by regulators and ratings firms to keep a substantial portion of their fund in short-term investments.

Fund managers draw a distinction between negative yields stemming from rate cuts and losses that occur because the instruments they invested in have declined in value--a taboo prospect referred to in the industry as "breaking the buck."

BlackRock alerted its clients last month that it would begin distributing income from its prime euro money funds, which invest in securities including bank debt and commercial paper, daily instead of monthly, said Bea Rodriguez, the head of BlackRock's cash portfolio management in Europe. BlackRock is the largest provider of euro money funds, with EUR22.6 billion in assets under management.

State Street Global Advisors told clients of its EUR Liquidity Fund in mid-September it could start using a similar mechanism that would let the fund reduce the number of shares its investors hold to keep a constant net asset value--a bedrock feature of money funds.

Northern Trust in August closed a euro fund with a constant net asset value and opened a new euro money fund, the Euro Liquidity Fund, with a variable net asset value. "We have now seen the reinvestment rate turn negative and we expect this rate to persist," Northern Trust said in a memo to clients explaining why it made the change. Clients of the existing fund could redeem from that fund before it closed, or switch over to the new fund.

J.P. Morgan Chase & Co. implemented changes giving it options similar to BlackRock's two years ago following earlier interest rate cuts by the ECB, but hasn't begun using them. In a Nov. 14 client note, the bank said that in the current rate environment, it expected gross yields on its money funds "will at some point turn negative."

Companies might not see a giant exodus, even if all funds begin yielding negatively, because of the lack of other appealing options. Fund managers say euro funds generally cost investors less money than they would lose by keeping their cash at banks.

Indeed, industrywide, assets in euro funds have fluctuated on a daily basis, but assets under management have increased EUR6.8 billion since the end of August through mid-December, according to Crane Data.

"The view is, this is their best alternative," says Dave Fishman, co-head of Goldman Sachs' global liquidity business.

Write to Juliet Chung at juliet.chung@wsj.com and Kirsten Grind at kirsten.grind@wsj.com

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